# AB Tasty integration with Shopify

To support users hosting their commercial websites on Shopify, AB Tasty offers two integration methods:

## **1. Shopify App aka Web Pixel (Recommended)** <a href="#h_01jq6tnxtjn7jsj2kyebbtvt04" id="h_01jq6tnxtjn7jsj2kyebbtvt04"></a>

AB Tasty provides a **native app** available on the **Shopify Marketplace**, offering a seamless integration experience.

### **Key Benefits:** <a href="#h_01jq6tnxtj5h2azqmpkqsed1xy" id="h_01jq6tnxtj5h2azqmpkqsed1xy"></a>

* Automated Tag Installation
* All standard Event Tracking
* Transaction Data Retrieval
* Checkout on Subdomains fully supported
* Synchronous or asynchronous tag loading
* Multi-environment Compatibility (Web experimentation & FE\&R, Reco\&Merch API)

Available for All Shopify Plan : Premium / Plus

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### **When to Use This Method:** <a href="#h_01jq6tspgbxtykntdarjca5yag" id="h_01jq6tspgbxtykntdarjca5yag"></a>

* You want to follow Shopify transactional events during the campaign.
* You want to retrieve extended transactional data such as payment info & Cart events
* You don’t want to install AB Tasty Tag on Shopify
* You are using a subdomain for checkout

To know how to use our app, please read[ How to implement Shopify application](/account/tag-integration/implement-ab-tasty-tag/ab-tasty-integration-with-shopify.md) article.

To learn more about the functionalities, please read[ Understanding Shopify App features](/account/tag-integration/implement-ab-tasty-tag/ab-tasty-integration-with-shopify/understanding-shopify-app-features.md).

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## **2. Custom Application aka Custom Pixel** <a href="#h_01jq6tt4wz9tjns2vrpdz2w88x" id="h_01jq6tt4wz9tjns2vrpdz2w88x"></a>

For users with **non-native Shopify setups**, a custom integration may be more suitable.

### **When to Use This Method:** <a href="#h_01jq6tt4wzm2tmskk4ntc7wb4a" id="h_01jq6tt4wzm2tmskk4ntc7wb4a"></a>

* You have a **non-standard Shopify implementation**.&#x20;
* You can **manage the AB Tasty tag injection** manually.
* You only need to **retrieve transaction data** on a checkout domain or subdomain.

To know how to configure a Custom Pixel in Shopify, please check [How to set-up Shopify Custom pixel](/account/tag-integration/implement-ab-tasty-tag/ab-tasty-integration-with-shopify/how-to-set-up-shopify-custom-pixel-app.md) article.


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