Set up the AB Tasty Tag with Google Tag Manager

This Tag integration with Google Tag Manager (GTM) allows you to start using AB Tasty in minutes without the need of your tech team.

Please note that by inserting the generic tag directly in GTM, you may experience a flickering effect: by default, tags inserted via GTM are in the pages' </body> tags, whereas AB Tasty recommends you inject your tag as high as possible in the page’s HTML code to limit flickering effects. To learn how to implement the Generic tag with the standard method, refer to How to implement the Generic tag.

Prerequisites

• A Google Tag Manager account (free)

• AB Tasty platform access

• Published AB Tasty campaign (optional, for validation)

Create your Tag in Google Tag Manager

1

Copy your AB Tasty tag.

1. Go to the Tag implementation page.

2. Enter a .

3. On the Implement the AB Tasty Tag field, select Standard.

4. Copy the AB Tasty Synchronous tag script from the platform

2

Log in to your GTM account.

3

Click Tag Configuration

4

Select Custom HTML

5

Paste your AB Tasty tag script into the HTML field.

6

To apply the AB Tasty Tag on all your website's pages, create a Rule

1. Select Choose from existing rules

2. Select All Pages.

3. Click Save.

7

If you use Google Tag Manager to apply the Google Analytics or Universal Analytics tag and link the data of your AB Tasty tests:

1. In the Advanced configuration section, check the Tracker Name option

2. Leave the corresponding field blank

Publish Your Container

1. In the GTM workspace, click Submit.

2. Add a version name (e.g., "Add AB Tasty tag") and publish your container.