# Set up the AB Tasty Tag with Google Tag Manager

{% hint style="info" %}
Please note that by inserting the generic tag directly in GTM, you may experience a flickering effect: by default, tags inserted via GTM are in the pages' **\</body>** tags, whereas AB Tasty recommends you inject your tag as high as possible in the page’s HTML code to limit flickering effects.\
To learn how to implement the **Generic** **tag** with the standard method, refer to **How to implement the Generic tag**.
{% endhint %}

#### Prerequisites

* A [Google Tag Manager account](https://tagmanager.google.com/#/home) (free)
* AB Tasty platform access
* Published AB Tasty campaign (optional, for validation)

## Create your Tag in Google Tag Manager

{% stepper %}
{% step %}
Copy your AB Tasty tag.

1. Go to the [Tag implementation page](https://app2.abtasty.com/settings/installation-code/tag).
2. Enter a Domain[^1].
3. On the Implement the AB Tasty Tag field, select **Standard**.
4. Copy the AB Tasty Synchronous tag script from the platform
   {% endstep %}

{% step %}
Log in to your GTM account.
{% endstep %}

{% step %}
Click **Tag Configuration**
{% endstep %}

{% step %}
Select **Custom HTML**
{% endstep %}

{% step %}
Paste your AB Tasty tag script into the HTML field.
{% endstep %}

{% step %}
To apply the AB Tasty Tag on all your website's pages, create a Rule

1. Select **Choose from existing rules**
2. Select **All Pages**.
3. Click **Save**.
   {% endstep %}

{% step %}
If you use Google Tag Manager to apply the Google Analytics or Universal Analytics tag and link the data of your AB Tasty tests:&#x20;

1. In the **Advanced configuration** section, check the **Tracker Name** option
2. Leave the corresponding field blank
   {% endstep %}
   {% endstepper %}

## Publish Your Container

1. In the GTM workspace, click **Submit**.
2. Add a version name (e.g., "Add AB Tasty tag") and publish your container.

[^1]: Your domain is everything that goes before the first slash (the path) and after the potential subdomains.\
    Hence, if you want to implement your tag on[ www.my-website.com/fr](http://www.my-website.com/fr) , then the domain you need to set here is "my-website.com".


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