AdaptiveCX

AdaptiveCX helps you deliver personalized experiences to every visitor using predictive AI. The platform is organized into three main sections:

Core

Define and collect visitor data

Activate

Deliver personalized experiences

Analyze

Gain insights and measure impact

Getting started

New to AdaptiveCX? Start here:

1. Core overview - Understand the building blocks

2. Create events - Track visitor actions

3. Build audiences - Segment your visitors

4. Launch interactions - Personalize content

AdaptiveCX sections

Core

Build the foundation for personalization.

• Predictions - AI models that forecast visitor behavior

• Audiences - Define visitor segments

• Events - Track visitor actions

• Affinities - Capture visitor interests

• Attributes - Store visitor characteristics

Activate

Deliver personalized experiences.

• Adaptive Interactions - Targeted content and messages

• Adaptive Search - Personalized search results

• Adaptive Carousels - Product recommendations

• Adaptive A/B Tests - AI-powered experiments

• Integrations - Connect external tools

Analyse

Understand and optimize.

• Generative Insights - AI-generated analysis

• Flow Analytics - Visitor journey visualization

Key concepts

Real-time personalization

AdaptiveCX evaluates each visitor when they arrive and updates their profile as they browse. Personalization happens in real-time, adapting to visitor behavior throughout their session.

Visitor identity

AdaptiveCX recognizes visitors across sessions using:

• First-party cookies

• Device fingerprinting

• Authentication integration

Data flow

1. Collect - Events, attributes, and behaviors tracked in Core

2. Process - Predictions calculated, affinities scored, audiences evaluated

3. Deliver - Personalized experiences served via Activate

4. Analyze - Insights generated from performance data