# AdaptiveCX

AdaptiveCX helps you deliver personalized experiences to every visitor using predictive AI. The platform is organized into three main sections:

<table data-view="cards"><thead><tr><th align="center"></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td align="center"><strong>Core</strong> </td><td>Define and collect visitor data</td><td><a href="https://2350286830-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6Yw9IRJ6KbbucQPwZUCZ%2Fuploads%2FR9mBeKBKssB09zL8k7sL%2Fanalytics_insights.png?alt=media&#x26;token=d3ed99af-9833-4d87-878d-3df7a81b1494">analytics_insights.png</a></td><td><a href="getting-started/core">core</a></td></tr><tr><td align="center"><strong>Activate</strong> </td><td>Deliver personalized experiences</td><td><a href="https://content.gitbook.com/content/6Yw9IRJ6KbbucQPwZUCZ/blobs/Ee8uBfg7sZJ4nj1bAbI0/600x600_Feature_Experimentation_header_280124.png">600x600_Feature_Experimentation_header_280124.png</a></td><td><a href="getting-started/activate">activate</a></td></tr><tr><td align="center"><strong>Analyze</strong> </td><td>Gain insights and measure impact</td><td><a href="https://2350286830-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6Yw9IRJ6KbbucQPwZUCZ%2Fuploads%2F9tydneFebp6BLv4k2Bey%2FTest.png?alt=media&#x26;token=e12b0a92-6e81-40d2-a95b-44be036e9e10">Test.png</a></td><td><a href="getting-started/analyze">analyze</a></td></tr></tbody></table>

## Getting started <a href="#getting-started" id="getting-started"></a>

New to AdaptiveCX? Start here:

1. [Core overview](https://docs.abtasty.com/adaptivecx/getting-started/core) - Understand the building blocks
2. [Create events](https://docs.abtasty.com/adaptivecx/getting-started/core/events) - Track visitor actions
3. [Build audiences](https://docs.abtasty.com/adaptivecx/getting-started/core/audiences) - Segment your visitors
4. [Launch interactions](https://docs.abtasty.com/adaptivecx/getting-started/activate/adaptive-interactions) - Personalize content

## AdaptiveCX sections <a href="#sections" id="sections"></a>

### Core <a href="#core" id="core"></a>

Build the foundation for personalization.

* [Predictions](https://docs.abtasty.com/adaptivecx/getting-started/core/predictions) - AI models that forecast visitor behavior
* [Audiences](https://docs.abtasty.com/adaptivecx/getting-started/core/audiences) - Define visitor segments
* [Events](https://docs.abtasty.com/adaptivecx/getting-started/core/events) - Track visitor actions
* [Affinities](https://docs.abtasty.com/adaptivecx/getting-started/core/affinities) - Capture visitor interests
* [Attributes](https://docs.abtasty.com/adaptivecx/getting-started/core/attributes) - Store visitor characteristics

### Activate <a href="#activate" id="activate"></a>

Deliver personalized experiences.

* [Adaptive Interactions](https://docs.abtasty.com/adaptivecx/getting-started/activate/adaptive-interactions) - Targeted content and messages
* [Adaptive Search](https://docs.abtasty.com/adaptivecx/getting-started/activate/adaptive-search) - Personalized search results
* [Adaptive Carousels](https://docs.abtasty.com/adaptivecx/getting-started/activate/adaptive-carousels) - Product recommendations
* [Adaptive A/B Tests](https://docs.abtasty.com/adaptivecx/getting-started/activate/adaptive-a-b-tests) - AI-powered experiments
* [Integrations](https://docs.abtasty.com/adaptivecx/getting-started/activate/integrations) - Connect external tools

### Analyse <a href="#analyse" id="analyse"></a>

Understand and optimize.

* [Generative Insights](https://docs.abtasty.com/adaptivecx/getting-started/analyze/generative-insights) - AI-generated analysis
* [Flow Analytics](https://docs.abtasty.com/adaptivecx/getting-started/analyze/flow-analytics) - Visitor journey visualization

## Key concepts <a href="#key-concepts" id="key-concepts"></a>

### Real-time personalization <a href="#real-time-personalization" id="real-time-personalization"></a>

AdaptiveCX evaluates each visitor when they arrive and updates their profile as they browse. Personalization happens in real-time, adapting to visitor behavior throughout their session.

### Visitor identity <a href="#visitor-identity" id="visitor-identity"></a>

AdaptiveCX recognizes visitors across sessions using:

* First-party cookies
* Device fingerprinting
* Authentication integration

### Data flow <a href="#data-flow" id="data-flow"></a>

1. **Collect** - Events, attributes, and behaviors tracked in Core
2. **Process** - Predictions calculated, affinities scored, audiences evaluated
3. **Deliver** - Personalized experiences served via Activate
4. **Analyze** - Insights generated from performance data