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AdaptiveCX

AdaptiveCX helps you deliver personalized experiences to every visitor using predictive AI. The platform is organized into three main sections:

Cover

Core

Define and collect visitor data

Cover

Activate

Deliver personalized experiences

Cover

Analyze

Gain insights and measure impact

Getting started

New to AdaptiveCX? Start here:

  1. Core overview - Understand the building blocks

  2. Create events - Track visitor actions

  3. Build audiences - Segment your visitors

  4. Launch interactions - Personalize content

AdaptiveCX sections

Core

Build the foundation for personalization.

  • Predictions - AI models that forecast visitor behavior

  • Audiences - Define visitor segments

  • Events - Track visitor actions

  • Affinities - Capture visitor interests

  • Attributes - Store visitor characteristics

Activate

Deliver personalized experiences.

Analyse

Understand and optimize.

Key concepts

Real-time personalization

AdaptiveCX evaluates each visitor when they arrive and updates their profile as they browse. Personalization happens in real-time, adapting to visitor behavior throughout their session.

Visitor identity

AdaptiveCX recognizes visitors across sessions using:

  • First-party cookies

  • Device fingerprinting

  • Authentication integration

Data flow

  1. Collect - Events, attributes, and behaviors tracked in Core

  2. Process - Predictions calculated, affinities scored, audiences evaluated

  3. Deliver - Personalized experiences served via Activate

  4. Analyze - Insights generated from performance data

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