Activate

The Activate section delivers personalized experiences to your visitors. Use these features to take action on insights from Core.

What you'll find here

• Adaptive Interactions - Show targeted content and messages

• Adaptive Search - Personalize search results

• Adaptive Carousels - Display relevant product recommendations

• Adaptive A/B Tests - Run experiments with AI-powered targeting

• Integrations - Connect external tools and data sources

How it works

Activate features use data from Core to personalize experiences:

1. Core data - Predictions, audiences, events, affinities, and attributes

2. Real-time evaluation - Each visitor is evaluated when they arrive

3. Personal delivery - Experience customized to each visitor

Targeting

All Activate features share a common targeting system:

• Who - Which visitors see the experience (using audiences)

• When - Triggers and conditions for display

• Where - Pages or locations on your site

• What - The content or variant to show

Analytics

Each Activate feature tracks performance:

• Reach - How many visitors saw it

• Engagement - How visitors responded

• Conversion - Impact on your goals

• Uplift - Improvement vs baseline