Activate
The Activate section delivers personalized experiences to your visitors. Use these features to take action on insights from Core.
What you'll find here
Adaptive Interactions - Show targeted content and messages
Adaptive Search - Personalize search results
Adaptive Carousels - Display relevant product recommendations
Adaptive A/B Tests - Run experiments with AI-powered targeting
Integrations - Connect external tools and data sources
How it works
Activate features use data from Core to personalize experiences:
Core data - Predictions, audiences, events, affinities, and attributes
Real-time evaluation - Each visitor is evaluated when they arrive
Personal delivery - Experience customized to each visitor
Targeting
All Activate features share a common targeting system:
Who - Which visitors see the experience (using audiences)
When - Triggers and conditions for display
Where - Pages or locations on your site
What - The content or variant to show
Analytics
Each Activate feature tracks performance:
Reach - How many visitors saw it
Engagement - How visitors responded
Conversion - Impact on your goals
Uplift - Improvement vs baseline
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