> For the complete documentation index, see [llms.txt](https://docs.abtasty.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.abtasty.com/adaptivecx/getting-started/activate.md). # Activate The Activate section delivers personalized experiences to your visitors. Use these features to take action on insights from Core. ## What you'll find here * **Adaptive Interactions** - Show targeted content and messages * **Adaptive Search** - Personalize search results * **Adaptive Carousels** - Display relevant product recommendations * **Adaptive A/B Tests** - Run experiments with AI-powered targeting * **Integrations** - Connect external tools and data sources ## How it works Activate features use data from Core to personalize experiences: 1. **Core data** - Predictions, audiences, events, affinities, and attributes 2. **Real-time evaluation** - Each visitor is evaluated when they arrive 3. **Personal delivery** - Experience customized to each visitor ## Targeting All Activate features share a common targeting system: * **Who** - Which visitors see the experience (using audiences) * **When** - Triggers and conditions for display * **Where** - Pages or locations on your site * **What** - The content or variant to show ## Analytics Each Activate feature tracks performance: * **Reach** - How many visitors saw it * **Engagement** - How visitors responded * **Conversion** - Impact on your goals * **Uplift** - Improvement vs baseline --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.abtasty.com/adaptivecx/getting-started/activate.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.