# Activate

The Activate section delivers personalized experiences to your visitors. Use these features to take action on insights from Core.

## What you'll find here

* **Adaptive Interactions** - Show targeted content and messages
* **Adaptive Search** - Personalize search results
* **Adaptive Carousels** - Display relevant product recommendations
* **Adaptive A/B Tests** - Run experiments with AI-powered targeting
* **Integrations** - Connect external tools and data sources

## How it works

Activate features use data from Core to personalize experiences:

1. **Core data** - Predictions, audiences, events, affinities, and attributes
2. **Real-time evaluation** - Each visitor is evaluated when they arrive
3. **Personal delivery** - Experience customized to each visitor

## Targeting

All Activate features share a common targeting system:

* **Who** - Which visitors see the experience (using audiences)
* **When** - Triggers and conditions for display
* **Where** - Pages or locations on your site
* **What** - The content or variant to show

## Analytics

Each Activate feature tracks performance:

* **Reach** - How many visitors saw it
* **Engagement** - How visitors responded
* **Conversion** - Impact on your goals
* **Uplift** - Improvement vs baseline