Adaptive Carousels
Adaptive Carousels reorder product or content carousels on your site so that each visitor sees the most relevant items first, based on their affinities, predictions, and real-time behavior.
Overview
The Adaptive Carousels page lets you create and manage carousel personalizations. Instead of displaying a static product order for every visitor, an adaptive carousel dynamically re-sorts items to match each individual's preferences.
The page has two tabs:
Ongoing Adaptive Carousels — Carousel configurations currently live on your site.
Archived Adaptive Carousels — Previously active configurations stored for reference.
You can filter by Device Type, Operating System, and Channel.
Key Concepts
Carousel
A horizontal scrollable row of product or content cards on your site.
Re-sorting
Changing the order of items in a carousel to match a specific visitor's preferences.
Personalization Strategy
The combination of signals (affinities, predictions, session data) used to determine item order.
Getting Started
Create a New Adaptive Carousel
Click Create New Adaptive Carousel to begin.
You will configure:
Select the carousel — Identify which carousel element on your site to personalize (by CSS selector or page URL).
Choose a personalization strategy — Decide which visitor signals drive the re-sorting:
Affinities — Prioritize items matching the visitor's category, brand, or color preferences.
Prediction scores — Boost items aligned with predicted purchase or engagement intent.
Hybrid — Combine multiple signal types for the most relevant ordering.
Set targeting — Choose which visitors see the personalized carousel (all visitors or specific audiences).
Adaptive Carousels work with your existing carousel components: they change only the item order, not the visual design. No front-end code changes are required.
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