Adaptive Interactions

Adaptive Interactions display personalized content to visitors. Use them to show targeted messages, banners, and dynamic page elements.

What interactions do

Interactions let you change what visitors see based on who they are and what they've done. Examples:

• Show a discount offer to cart abandoners

• Display product recommendations based on affinity

• Highlight shipping benefits to first-time visitors

• Show loyalty rewards to returning customers

How they work

1. Target - Define which visitors should see the interaction

2. Trigger - Set when and where it appears

3. Content - Create the personalized message or element

4. Deliver - AdaptiveCX shows it to matching visitors in real-time

Interaction list

The list shows all your interactions with:

• Status - Active, paused, or archived

• Uplift - Performance improvement

• Sessions - Total exposure

• KPI impact - Effect on your goals

Tabs

• Ongoing Interactions - Active campaigns currently running

• Archived Interactions - Paused or completed campaigns

Create an interaction

1

Open Adaptive Interactions

Go to Activate > Adaptive Interactions and click Create New Interaction.

2

Name your interaction

Give it a clear, descriptive name that indicates its purpose:

• "Cart abandoner discount"

• "New visitor welcome banner"

• "High-value customer loyalty offer"

3

Define the audience

Select who should see this interaction:

• Choose existing audiences

• Create inline audience conditions

• Combine audiences with AND/OR logic

4

Set the trigger

Determine when to show the interaction:

• On page load - When visitor arrives

• On scroll - After scrolling to a point

• On exit intent - When visitor shows leaving behavior

• On time spent - After X seconds on page

• On event - After a specific action

5

Choose the location

Set where to display:

• Specific pages - By URL pattern

• Page areas - Above header, below content, sidebar

• Custom selector - Insert at specific element

6

Create the content

Design your interaction:

• Use the visual editor for messages

• Enter HTML/CSS for custom designs

• Add images, buttons, and links

• Preview on desktop and mobile

7

Set the schedule

Optionally set timing:

• Start and end dates

• Time-of-day restrictions

• Day-of-week limits

8

Configure frequency

Control how often visitors see it:

• Every page view

• Once per session

• Once ever

• Maximum times per visitor

9

Review and publish

Preview the interaction, review settings, and click Publish.

Targeting options

Audience targeting

Use audiences you've created:

• Select from your audience list

• Combine multiple audiences

• Exclude specific audiences

Real-time conditions

Add inline conditions:

• Events - "Added to cart but not purchased"

• Attributes - "Session count = 1"

• Predictions - "Purchase likelihood > 70"

• Affinities - "Interested in Electronics"

Context conditions

Target based on current context:

• Page - Current URL contains/matches

• Referrer - Came from specific source

• Device - Mobile/desktop/tablet

• Time - Hour of day, day of week

Content types

Banners

Full-width messages at page top or bottom:

• Announcements

• Promotional offers

• Important notices

Modals

Overlay dialogs that capture attention:

• Sign-up prompts

• Special offers

• Critical information

Slide-ins

Small cards that slide in from the side:

• Product recommendations

• Social proof

• Related content

Inline content

Replace or insert content within pages:

• Personalized headers

• Dynamic product blocks

• Custom messaging

Priority and conflicts

When multiple interactions could show:

1. Priority score - Higher priority shows first

2. Rotation - Optionally rotate between interactions

3. Capping - Limit total interactions per visitor

Set priority in the interaction settings to control the order.

A/B test interactions

Test interaction variants to find what works:

1. Create an interaction

2. Add multiple content variants

3. Set traffic split (50/50 or custom)

4. Let AdaptiveCX measure performance

5. Promote the winner

Analytics and metrics

Track interaction performance:

• Impressions - Times shown

• Clicks - Times clicked

• CTR - Click-through rate

• Conversions - Goal completions

• Revenue impact - Attributed sales

  AdaptiveCX uses multi-armed bandit algorithms to optimize interaction delivery, automatically favoring better-performing variants.

Archive interactions

To stop an interaction without deleting:

1. Find the interaction in your list

2. Click the more options menu

3. Select Archive

Archived interactions stop running but preserve analytics data.