Adaptive Search

Adaptive Search personalizes search results for each visitor. Rank and filter results based on predicted intent and affinities.

What adaptive search does

Standard search treats all visitors the same. Adaptive search customizes results:

• Rank by intent - Predict what visitors want to find

• Boost by affinity - Highlight products matching interests

• Filter by context - Show relevant subsets

• Personalize facets - Sort filters by relevance

How it works

1. Visitor signals - AdaptiveCX collects behavior, affinities, and predictions

2. Search query - Visitor enters a search term

3. Real-time ranking - Results scored and ranked for this visitor

4. Personal delivery - Results shown in optimal order

Adaptive search list

Track performance of each search configuration:

• Status - Active or archived

• Uplift - Improvement vs baseline

• Sessions - Total searches

• Conversion impact - Effect on purchases

Tabs

• Ongoing Adaptive Searches - Active configurations

• Archived Adaptive Searches - Inactive configurations

Create adaptive search

1

Open Adaptive Search

Go to Activate > Adaptive Search and click Create New Adaptive Search.

2

Configure basic settings

Set up the search configuration:

• Name - Give your search a descriptive name

• Schedule - Choose when to start (immediately or scheduled)

• Live QA - Enable quality assurance testing

In the What To Show section:

• Number of suggestions - How many results to display (default: 7)

• Prioritize by - Most recent, relevance, or custom rule

• Categories & Keywords - Select affinity categories to boost

• Colors - Enable color-based recommendations

• Brands - Enable brand-based recommendations

In the When To Show section:

• Until visitor types - Show suggestions until visitor types N characters

• Always show - Always display personalized suggestions

3

Set targeting rules

In the Who To Target section:

• Traffic Source - Target visitors from specific sources

• Device - Target by device type (mobile, desktop, tablet)

• Audience - Target specific audiences

Click Edit to configure targeting conditions.

Use Terms to Promote/Exclude to specify keywords that should always be boosted or hidden.

4

Configure test/control split

Set the percentage split between test (personalized) and control (baseline) groups:

• Move slider to allocate traffic

• 100% test means all visitors see personalized results

• Lower percentages create a control group for comparison

5

Add custom code (optional)

Click Next to access the Custom Code tab:

• Add JavaScript for custom ranking logic

• Implement client-side personalization hooks

• Integrate with third-party search providers

6

Save and publish

Click Save as Draft to save without activating, or publish to go live.