# Analyze

The **Analyze** section gives you the tools to understand visitor behavior and measure the impact of your activations.

### What's Inside <a href="#whats-inside" id="whats-inside"></a>

| Feature                                                                                                | Description                                                             |
| ------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------- |
| [Generative Insights](https://docs.abtasty.com/adaptivecx/getting-started/analyze/generative-insights) | AI-generated summaries and recommendations based on your platform data. |
| [Flow Analytics](https://docs.abtasty.com/adaptivecx/getting-started/analyze/flow-analytics)           | Visual journey maps showing how visitors move through your site.        |

### When to Use Analyze <a href="#when-to-use-analyze" id="when-to-use-analyze"></a>

* **After launching an activation**: check Generative Insights for an AI-powered summary of how it's performing.
* **When diagnosing drop-off**: use Flow Analytics to see exactly where visitors leave a funnel.
* **During planning**: review historical flow data to decide what to test next.

{% hint style="info" %}
Generative Insights update automatically as new data arrives. Check back regularly for fresh recommendations.
{% endhint %}