Analyze

The Analyze section gives you the tools to understand visitor behavior and measure the impact of your activations.

What's Inside

Feature	Description
Generative Insights	AI-generated summaries and recommendations based on your platform data.
Flow Analytics	Visual journey maps showing how visitors move through your site.

When to Use Analyze

• After launching an activation: check Generative Insights for an AI-powered summary of how it's performing.
• When diagnosing drop-off: use Flow Analytics to see exactly where visitors leave a funnel.
• During planning: review historical flow data to decide what to test next.

Generative Insights update automatically as new data arrives. Check back regularly for fresh recommendations.