# Flow Analytics

Flow Analytics lets you map and visualize visitor journeys through your site by defining a sequence of steps and comparing how different audiences move through them.

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Flow Analytics is currently in **BETA**. Features and UI may change as the product evolves.
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Overview

The Flow Analytics page has two main sections:

* **Flow Settings** — Where you configure the audience(s) and journey steps to analyze.
* **Analytics** — Where the resulting flow visualization and data appear after you generate the flow.

### Key Concepts <a href="#key-concepts" id="key-concepts"></a>

| Term          | Meaning                                                                                                 |
| ------------- | ------------------------------------------------------------------------------------------------------- |
| **Flow**      | A defined sequence of visitor steps (e.g., Homepage → Product Page → Cart → Checkout).                  |
| **Flow Step** | A single point in the journey, defined by a URL visit or event.                                         |
| **Audience**  | The visitor segment whose journey you want to analyze. You can compare multiple audiences side by side. |
| **Drop-off**  | The percentage of visitors who leave the flow at each step.                                             |

### Getting Started <a href="#getting-started" id="getting-started"></a>

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### Select an Audience

In the **Audience** section, click the **Choose Audience** dropdown and select the visitor segment you want to analyze. To compare audiences, click **Add Another Audience** and select a second segment.
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### Define Flow Steps

In the **Flow Steps** section, build your journey:

1. Each step has three parts:
   * **Condition type** — What to match (e.g., "Visited URL").
   * **Operator** — How to match (e.g., "contains").
   * **Value** — The specific URL pattern or event name to match.
2. Click **Add Condition** to add an alternative condition to the same step (OR logic).
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### Generate the Flow

Click **Generate Flow** to run the analysis. The platform will calculate how your selected audience(s) move through the defined steps and display the results in the **Analytics** section below.
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### Review the Analytics

The Analytics section displays flow data showing:

* The number and percentage of visitors who reached each step.
* Drop-off rates between steps.
* Side-by-side comparisons if you selected multiple audiences.
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Start with a simple 3-4 step flow to get a quick overview, then add more steps to drill into specific journey segments.&#x20;
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