Flow Analytics

Flow Analytics lets you map and visualize visitor journeys through your site by defining a sequence of steps and comparing how different audiences move through them.

Flow Analytics is currently in BETA. Features and UI may change as the product evolves.

Overview

The Flow Analytics page has two main sections:

• Flow Settings — Where you configure the audience(s) and journey steps to analyze.

• Analytics — Where the resulting flow visualization and data appear after you generate the flow.

Key Concepts

Term	Meaning
Flow	A defined sequence of visitor steps (e.g., Homepage → Product Page → Cart → Checkout).
Flow Step	A single point in the journey, defined by a URL visit or event.
Audience	The visitor segment whose journey you want to analyze. You can compare multiple audiences side by side.
Drop-off	The percentage of visitors who leave the flow at each step.

Getting Started

1

Select an Audience

In the Audience section, click the Choose Audience dropdown and select the visitor segment you want to analyze. To compare audiences, click Add Another Audience and select a second segment.

2

Define Flow Steps

In the Flow Steps section, build your journey:

1. Each step has three parts:

   • Condition type — What to match (e.g., "Visited URL").

   • Operator — How to match (e.g., "contains").

   • Value — The specific URL pattern or event name to match.

2. Click Add Condition to add an alternative condition to the same step (OR logic).

3

Generate the Flow

Click Generate Flow to run the analysis. The platform will calculate how your selected audience(s) move through the defined steps and display the results in the Analytics section below.

4

Review the Analytics

The Analytics section displays flow data showing:

• The number and percentage of visitors who reached each step.

• Drop-off rates between steps.

• Side-by-side comparisons if you selected multiple audiences.

Start with a simple 3-4 step flow to get a quick overview, then add more steps to drill into specific journey segments.