Generative Insights

Generative Insights is an AI-powered conversational interface that lets you ask natural-language questions about your visitor data and receive instant, data-backed answers.

Overview

Instead of building custom reports or navigating dashboards, you can simply type a question and get an AI-generated analysis drawn from your predictions, audiences, events, affinities, and attributes.

The page presents a chat interface with:

• A message input where you type your question.
• Quick-start layer chips — click one to explore a specific data layer (Predictions, Audiences, Events, Affinities, or Attributes).

Key Concepts

Term	Meaning
Layer	A data category the AI can query: Predictions, Audiences, Events, Affinities, or Attributes.
Conversational Query	A natural-language question about your data (e.g., "Which audience has the highest conversion rate?").
AI-Generated Insight	The platform's response, which may include text summaries, charts, or data tables.

Getting Started

Option 1: Ask a Free-Form Question

1. Click the Type your message... input.
2. Enter a question in plain language, for example:

   • "What are the top-performing prediction models this week?"
   • "Which events have the highest daily visitor share?"
   • "Show me audiences with more than 5% daily traffic."
3. Press Enter or click the send arrow.
4. Review the AI-generated response.

Option 2: Start from a Layer

Click one of the quick-start chips (Predictions, Audiences, Events, Affinities, Attributes) to receive a pre-built summary of that data layer. This is a good starting point if you're not sure what to ask.

You can ask follow-up questions in the same conversation. The AI remembers context from earlier messages, so you can drill down progressively (e.g., "Now show me that broken down by device type").

Example Questions

• "Which prediction model has the strongest ROC/AUC score?"
• "Compare the 'Potential Gifters' and 'Price-sensitive Visitors' audiences."
• "What percentage of visitors triggered the 'Clicked on Social Media' event last week?"
• "Show me the top brand affinities for mobile visitors."