# Generative Insights

Generative Insights is an AI-powered conversational interface that lets you ask natural-language questions about your visitor data and receive instant, data-backed answers.

<figure><img src="/files/i9mCVXRAduzXzOjUUvWI" alt=""><figcaption></figcaption></figure>

### Overview

Instead of building custom reports or navigating dashboards, you can simply type a question and get an AI-generated analysis drawn from your predictions, audiences, events, affinities, and attributes.

The page presents a chat interface with:

* A **message input** where you type your question.
* **Quick-start layer chips** — click one to explore a specific data layer (Predictions, Audiences, Events, Affinities, or Attributes).

### Key Concepts <a href="#key-concepts" id="key-concepts"></a>

| Term                     | Meaning                                                                                                |
| ------------------------ | ------------------------------------------------------------------------------------------------------ |
| **Layer**                | A data category the AI can query: Predictions, Audiences, Events, Affinities, or Attributes.           |
| **Conversational Query** | A natural-language question about your data (e.g., "Which audience has the highest conversion rate?"). |
| **AI-Generated Insight** | The platform's response, which may include text summaries, charts, or data tables.                     |

### Getting Started <a href="#getting-started" id="getting-started"></a>

#### Option 1: Ask a Free-Form Question <a href="#option-1--ask-a-free-form-question" id="option-1--ask-a-free-form-question"></a>

1. Click the **Type your message...** input.
2. Enter a question in plain language, for example:
   * "What are the top-performing prediction models this week?"
   * "Which events have the highest daily visitor share?"
   * "Show me audiences with more than 5% daily traffic."
3. Press **Enter** or click the send arrow.
4. Review the AI-generated response.

#### Option 2: Start from a Layer <a href="#option-2--start-from-a-layer" id="option-2--start-from-a-layer"></a>

Click one of the quick-start chips (**Predictions**, **Audiences**, **Events**, **Affinities**, **Attributes**) to receive a pre-built summary of that data layer. This is a good starting point if you're not sure what to ask.

{% hint style="info" %}
You can ask follow-up questions in the same conversation. The AI remembers context from earlier messages, so you can drill down progressively (e.g., "Now show me that broken down by device type").
{% endhint %}

### Example Questions <a href="#example-questions" id="example-questions"></a>

* "Which prediction model has the strongest ROC/AUC score?"
* "Compare the 'Potential Gifters' and 'Price-sensitive Visitors' audiences."
* "What percentage of visitors triggered the 'Clicked on Social Media' event last week?"
* "Show me the top brand affinities for mobile visitors."

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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.abtasty.com/adaptivecx/getting-started/analyze/generative-insights.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.