# Generative Insights

Generative Insights is an AI-powered conversational interface that lets you ask natural-language questions about your visitor data and receive instant, data-backed answers.

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### Overview

Instead of building custom reports or navigating dashboards, you can simply type a question and get an AI-generated analysis drawn from your predictions, audiences, events, affinities, and attributes.

The page presents a chat interface with:

* A **message input** where you type your question.
* **Quick-start layer chips** — click one to explore a specific data layer (Predictions, Audiences, Events, Affinities, or Attributes).

### Key Concepts <a href="#key-concepts" id="key-concepts"></a>

| Term                     | Meaning                                                                                                |
| ------------------------ | ------------------------------------------------------------------------------------------------------ |
| **Layer**                | A data category the AI can query: Predictions, Audiences, Events, Affinities, or Attributes.           |
| **Conversational Query** | A natural-language question about your data (e.g., "Which audience has the highest conversion rate?"). |
| **AI-Generated Insight** | The platform's response, which may include text summaries, charts, or data tables.                     |

### Getting Started <a href="#getting-started" id="getting-started"></a>

#### Option 1: Ask a Free-Form Question <a href="#option-1--ask-a-free-form-question" id="option-1--ask-a-free-form-question"></a>

1. Click the **Type your message...** input.
2. Enter a question in plain language, for example:
   * "What are the top-performing prediction models this week?"
   * "Which events have the highest daily visitor share?"
   * "Show me audiences with more than 5% daily traffic."
3. Press **Enter** or click the send arrow.
4. Review the AI-generated response.

#### Option 2: Start from a Layer <a href="#option-2--start-from-a-layer" id="option-2--start-from-a-layer"></a>

Click one of the quick-start chips (**Predictions**, **Audiences**, **Events**, **Affinities**, **Attributes**) to receive a pre-built summary of that data layer. This is a good starting point if you're not sure what to ask.

{% hint style="info" %}
You can ask follow-up questions in the same conversation. The AI remembers context from earlier messages, so you can drill down progressively (e.g., "Now show me that broken down by device type").
{% endhint %}

### Example Questions <a href="#example-questions" id="example-questions"></a>

* "Which prediction model has the strongest ROC/AUC score?"
* "Compare the 'Potential Gifters' and 'Price-sensitive Visitors' audiences."
* "What percentage of visitors triggered the 'Clicked on Social Media' event last week?"
* "Show me the top brand affinities for mobile visitors."

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