Core
The Core section contains the fundamental building blocks of AdaptiveCX. Use these features to create predictions, define audiences, track events, and capture visitor affinities and attributes.
What you'll find here
Predictions - Create AI models that predict visitor behavior
Audiences - Define segments of visitors based on criteria
Events - Track specific visitor actions on your site
Affinities - Capture visitor interests in categories, brands, and products
Attributes - Store visitor characteristics and session data
Recommended order
If you're new to AdaptiveCX, explore these features in order:
Events - Define what actions you want to track
Attributes - Understand available visitor characteristics
Affinities - Set up interest categories
Audiences - Create visitor segments
Predictions - Build predictive models
Key concepts
Active vs suggested items
Many Core features show both active and suggested items:
Active - Items you've created or confirmed
Suggested - Items AdaptiveCX automatically detected from your data
Suggested items help you discover valuable events, audiences, and affinities you might have missed.
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