Affinities

Affinities capture visitor interests in categories, brands, and products. Use affinities to understand what visitors care about and personalize their experience.

What affinities do

Affinities track visitor interest levels in different areas. AdaptiveCX calculates affinity scores based on:

• Pages viewed
• Time spent
• Interaction depth
• Recency of activity

Affinity types

Category affinities

Interest in product or content categories. Examples:

• Electronics
• Women's clothing
• Home & garden
• Sports equipment

Brand affinities

Interest in specific brands. AdaptiveCX detects brands automatically from:

• Product pages visited
• Brand pages viewed
• Brand searches

Color affinities

Interest in color preferences. Useful for:

• Fashion retailers
• Home decor sites
• Any visual commerce

Custom affinities

Define your own interest areas:

• Specific product lines
• Content topics
• Price ranges

Active vs suggested affinities

• Active affinities - Categories and brands you've confirmed for tracking
• Suggested affinities - Affinities AdaptiveCX detected from visitor behavior

Review suggested affinities to discover interest areas you might not have considered.

Create a category affinity

1

Open affinities

Go to Core > Affinities and select the Category tab.

2

Create new category

Click Create New Category.

3

Name the category

Use clear category names:

• "Running shoes"
• "Cookware"
• "Mystery novels"

4

Define detection rules

Set how AdaptiveCX identifies interest:

• URL patterns: /products/running-shoes*
• Page content keywords
• Product category mapping

5

Save and activate

Click Save to start tracking affinity.

Create a custom affinity

1

Select custom tab

Go to Core > Affinities and click Custom.

2

Click Create New Custom Affinity

3

Name your affinity

Describe the interest area:

• "Budget-conscious shoppers"
• "Premium product seekers"
• "Sale hunters"

4

Set detection criteria

Define what indicates this interest:

• URL patterns
• Price ranges viewed
• Specific product attributes
• Behavior patterns

5

Save the affinity

Affinity scores

Each visitor receives an affinity score for each tracked area:

• 0-20% - Low or no interest
• 21-50% - Moderate interest
• 51-80% - Strong interest
• 81-100% - Very strong interest

Scores update in real-time as visitors browse.

View affinity analytics

Each affinity shows:

• Visitor percentage - Portion of visitors with affinity
• Visitor count - Number of visitors
• Trend - How affinity popularity changes

Use affinities

In audiences

Create segments based on interests:

• Visitors interested in "Electronics"
• Visitors interested in "Nike" brand
• Visitors interested in multiple categories

In adaptive experiences

Personalize based on affinities:

• Show relevant products in carousels
• Highlight preferred brands
• Filter search results by interest
• Tailor content recommendations

In predictions

Include affinities as prediction features:

• Visitors interested in premium products more likely to convert
• Brand affinity predicts purchase category

Affinity best practices

Start with categories

Category affinities provide the broadest value:

• Cover major product areas
• Work for most sites
• Easy to align with navigation

Add brands strategically

Don't track every brand. Focus on:

• Top revenue-driving brands
• Brands with loyal customers
• Brands you actively promote

Review suggestions regularly

Suggested affinities reveal visitor interests you might miss. Check monthly to find new opportunities.

Keep categories distinct

Avoid overlapping categories that confuse affinity detection:

• Good: "Men's shoes" and "Women's shoes"
• Avoid: "Shoes" and "Running shoes" (overlap)

Confirm suggested affinities

To add a suggested affinity to active tracking:

1. Go to Suggested Affinities tab
2. Find the affinity in the list
3. Click Add to confirm it

AdaptiveCX moves it to active affinities and starts calculating scores for all visitors.