Audiences

Audiences let you define segments of visitors based on behavior, events, attributes, affinities and predictions. Use audiences to personalize experiences and target specific visitor groups.

What audiences do

Audiences group visitors who share characteristics or behaviors. Once defined, use them to:

• Target Adaptive Interactions

• Filter experiences by segment

• Analyze specific visitor groups

• Use the audience in third party tools (with Integrations or using the How to Register function)

Audience types

Active audiences

Audiences you've created with specific criteria. You control the definition and can modify them anytime.

Suggested audiences

Audiences AdaptiveCX automatically generates based on patterns in your data. These highlight potentially valuable segments you might have missed.

Suggested audiences update as your visitor data changes. Review them periodically to discover new segments.

Create an audience

1

Open audiences

Go to Core > Audiences and click Create New Audience.

2

Name your audience

Give your audience a clear, descriptive name. Use names that reflect the segment's purpose:

• "High purchase intent"

• "Cart abandoners"

• "Mobile first-time visitors"

3

Define criteria

Add conditions to specify who belongs in the audience:

• Events - Visitors who performed specific actions

• Attributes - Visitors with certain characteristics

• Affinities - Visitors interested in categories or brands

• Predictions - Visitors with scores in a range

4

Set the logic

Combine conditions using AND/OR logic:

• AND - Visitors must match all conditions

• OR - Visitors must match any condition

5

Save the audience

Click Save to create the audience. It starts populating immediately.

Audience criteria

Event-based criteria

Include visitors based on actions:

• Viewed a specific page

• Clicked a button

• Added to cart

• Completed purchase

• Any custom event you track

Attribute-based criteria

Include visitors based on characteristics:

• Device type

• Browser

• Geographic location

• Traffic source

• Session count

• Custom attributes

Prediction-based criteria

Include visitors based on prediction scores:

• "Purchase likelihood greater than 70"

• "Churn risk greater than 50"

• "Engagement score less than 30"

Affinity-based criteria

Include visitors based on interests:

• Interested in specific categories

• Interest in particular brands

• Preference for product types

Audience metrics

Each audience shows key metrics:

• Daily visitors - Number of visitors matching criteria today

• Total visitors - All visitors who ever matched

• Creation date - When you created the audience

• Created by - Who created it

Combine audiences

Create sophisticated segments by combining existing audiences:

1. Create an audience using existing audiences as criteria

2. Apply AND/OR logic between audiences

3. Use "not in" to exclude audience members

Example combinations:

• "High value prospects" = Prediction score > 70 AND Not in "Purchased customers"

• "Engaged mobile users" = Device = Mobile AND Session count > 3

Use audiences effectively

Keep criteria focused

Each audience should represent a single, clear segment. Create multiple audiences for different purposes rather than one complex audience.

Review suggested audiences

Check suggested audiences regularly. They reveal patterns in your data that might inform your segmentation strategy.

Update as needed

Visitor behavior changes over time. Review and update audience criteria to maintain relevance.

Use in experiences

Connect audiences to activation features:

• Show targeted content via Adaptive Interactions

• Customize search results in Adaptive Search

• Personalize product carousels

• Run targeted A/B tests