# Audiences

Audiences let you define segments of visitors based on behavior, events, attributes, affinities and predictions. Use audiences to personalize experiences and target specific visitor groups.

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## What audiences do

Audiences group visitors who share characteristics or behaviors. Once defined, use them to:

* Target Adaptive Interactions
* Filter experiences by segment
* Analyze specific visitor groups
* Use the audience in third party tools (with [Integrations](https://docs.abtasty.com/adaptivecx/getting-started/activate/integrations) or using the `How to Register` function)

## Audience types

### Active audiences

Audiences you've created with specific criteria. You control the definition and can modify them anytime.

### Suggested audiences

Audiences AdaptiveCX automatically generates based on patterns in your data. These highlight potentially valuable segments you might have missed.

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{% hint style="info" %}
Suggested audiences update as your visitor data changes. Review them periodically to discover new segments.
{% endhint %}

## Create an audience

{% stepper %}
{% step %}
**Open audiences**

Go to `Core` > `Audiences` and click **Create New Audience**.
{% endstep %}

{% step %}
**Name your audience**

Give your audience a clear, descriptive name. Use names that reflect the segment's purpose:

* "High purchase intent"
* "Cart abandoners"
* "Mobile first-time visitors"
  {% endstep %}

{% step %}
**Define criteria**

Add conditions to specify who belongs in the audience:

* **Events** - Visitors who performed specific actions
* **Attributes** - Visitors with certain characteristics
* **Affinities** - Visitors interested in categories or brands
* **Predictions** - Visitors with scores in a range
  {% endstep %}

{% step %}
**Set the logic**

Combine conditions using AND/OR logic:

* **AND** - Visitors must match all conditions
* **OR** - Visitors must match any condition
  {% endstep %}

{% step %}
**Save the audience**

Click **Save** to create the audience. It starts populating immediately.
{% endstep %}
{% endstepper %}

## Audience criteria

### Event-based criteria

Include visitors based on actions:

* Viewed a specific page
* Clicked a button
* Added to cart
* Completed purchase
* Any custom event you track

### Attribute-based criteria

Include visitors based on characteristics:

* Device type
* Browser
* Geographic location
* Traffic source
* Session count
* Custom attributes

### Prediction-based criteria

Include visitors based on prediction scores:

* "Purchase likelihood greater than 70"
* "Churn risk greater than 50"
* "Engagement score less than 30"

### Affinity-based criteria

Include visitors based on interests:

* Interested in specific categories
* Interest in particular brands
* Preference for product types

## Audience metrics

Each audience shows key metrics:

* **Daily visitors** - Number of visitors matching criteria today
* **Total visitors** - All visitors who ever matched
* **Creation date** - When you created the audience
* **Created by** - Who created it

## Combine audiences

Create sophisticated segments by combining existing audiences:

1. Create an audience using existing audiences as criteria
2. Apply AND/OR logic between audiences
3. Use "not in" to exclude audience members

Example combinations:

* "High value prospects" = Prediction score > 70 AND Not in "Purchased customers"
* "Engaged mobile users" = Device = Mobile AND Session count > 3

## Use audiences effectively

### Keep criteria focused

Each audience should represent a single, clear segment. Create multiple audiences for different purposes rather than one complex audience.

### Review suggested audiences

Check suggested audiences regularly. They reveal patterns in your data that might inform your segmentation strategy.

### Update as needed

Visitor behavior changes over time. Review and update audience criteria to maintain relevance.

### Use in experiences

Connect audiences to activation features:

* Show targeted content via Adaptive Interactions
* Customize search results in Adaptive Search
* Personalize product carousels
* Run targeted A/B tests