# Creating and managing Pages for your campaigns You can create and manage **Pages** outside the campaign configuration process in order to define the structure of your website **and to be able use and reuse them in the targeting step of your campaigns**.\ You can also edit, duplicate and delete Pages you have created.\ For example, for an e-commerce website, you may save Pages you often target in your campaigns such as the Homepage, Product pages, Category pages, the Basket page and so on. You'll find the **Page** entry in the section **Library** of the application. ## Creating Pages To create a Page, you need to enter a name for your Page and configure your URL(s) using the available 8 operators (is, is exactly, contains, is regular expression, is not, is not exactly, does not contain, is not regular expression). A Page must include at least one URL(s) rule and can exclude one or several URL(s) rules. **⭐ Good to know** You can combine inclusive operator(s) (is, is exactly, contains, is regular expression) with exclusive operator(s) (is not, is not exactly, does not contain, is not regular expression). In this case, to be accepted in the targeting, a website’s URL has to match: * **All** the exclusion rules * **Some** (almost one) of the inclusion rules To find out how the URL operators work and about their functional rules, refer to [Using URL operators.](https://support.abtasty.com/hc/en-us/articles/6709011866396) ### Managing Pages Once created and saved, your Pages are directly available in the table, as well as in the Targeting step (Where section) of your campaigns.\\
From here, you can perform the following actions: * Edit * Duplicate * Delete **🚩 Heads up** You cannot delete or edit a Page if it is used in one or several live campaign(s). To do so, you must pause your campaign(s) first or select *save as a new Page*. ### Using Pages Pages can be used directly in different section of the application: * in the Targeting step/ Where section to declare on which pages of your website you want to target your campaign * in certain segmentation and triggering criteria that use URL patterns such as: ***page interest***, ***previous*** ***page*** #### Most common pages per industry Depending on your industry, your website may have a classic architecture. These are the most common pages used to create page templates with the Page Builder, which help determine roadmaps and configuring campaigns: | **💼 Industry** | **📄 Pages** | | ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | E-commerce |

Homepage
Category pages (e.g.: Man, Woman, Home,...)
Subcategory pages (e.g.: Trousers, Dresses,...)
Product pages
Specific product pages (e.g.: only Dresses)
Basket page
Delivery page
Payment information page
Full funnel (Basket+delivery+Payment)
Checkout page
Personal account page
Q\&A page

| | Media |

Homepage
Article categories page
Articles
Specific articles (e.g.: culture news)
Subscription page
Funnel
Checkout page

| | Banking-Assurance-Lead |

Homepage
Category pages (e.g.: Mortgage loans page)
Product pages (e.g.: savings account product page)
Funnels of subscription (e.g.: quotation, subscription)
Simulation pages (e.g: credit calculation)

| ### 💡 Use cases For example, let’s say the product pages of your website have the following construction: *[www.mywebsite.com/product/123456](http://www.mywebsite.com/product/123456)* (ID of the product made up of 6 digits).\ The ‘product’ character string is common to all product pages but the ID is specific to each product.\ You can configure the Page as follows: *Contains* > *product*\ Using the ‘contains’ operator enables you to include all URLs that have the ‘*product*’ string, no matter which string follows it.\ You may also want to exclude a unique URL containing the ‘*product*’ string but which is not a product page. For example, to exclude the URL *[www.mywebsite.com/coffeemachine/productguarantee](http://www.mywebsite.com/coffeemachine/productguarantee)*, select *is not* > *[www.mywebsite.com/coffeemachine/productguarantee](http://www.mywebsite.com/coffeemachine/productguarantee)*. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.abtasty.com/assets-library/creating-and-managing-pages-for-your-campaigns.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.