# List of Segment criteria

A segment is a cluster of visitors that share some identical traits, as defined by you, though sessions. Visitors who match these segment criteria are the only ones who will see the campaign on your website. For more information about segments, please refer to the following [**tutorial**](/web-experimentation-and-personalization/targeting-step/how-to-create-a-segment-who-section.md).

Segments are mostly based on current and former sessions conditions and behaviors.

The criteria are organized by type of segment criteria in dedicated categories. 

For more details about segments, refer to [How to create a segment ](/web-experimentation-and-personalization/targeting-step/how-to-create-a-segment-who-section.md)and [Creating and managing Segments.](/assets-library/creating-and-managing-segments.md)

<figure><img src="/files/cKSShBlzPRuJR7CFbYHH" alt="" width="563"><figcaption><p>Segments Library page</p></figcaption></figure>

## Behavior <a href="#h_01g9ct2zd4vmh5w4tsfj3b4trb" id="h_01g9ct2zd4vmh5w4tsfj3b4trb"></a>

* [**Engagement level**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/engagement-level-criterion.md)**:** Restrict the visibility of a campaign to visitors based on their engagement on your website.
* [**EmotionsAI**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/emotionsai-criterion.md)**:** Restrict the visibility of a campaign to visitors based on their emotional needs.

## User preferences <a href="#id-01j8swqmpxzxx65sjag60qkq47" id="id-01j8swqmpxzxx65sjag60qkq47"></a>

* [**Content Interest**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/content-interest-criterion.md)**:** Restrict the visibility of a campaign to visitors based on their interest in certain products or services featured on your website.
* [**Page Interest**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/page-interest-criterion.md)**:** Restrict the visibility of a campaign to visitors based on specific URLs viewed during a defined period of time.

## Technology <a href="#id-01j8sxjmq7py3421h99myg7022" id="id-01j8sxjmq7py3421h99myg7022"></a>

* [**Device**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/device-criterion.md)**:** Restrict the visibility of a campaign to visitors based on the device they are using for their current session.
* [**Cookie**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/cookie-criterion.md)**:** Restrict the visibility of a campaign to visitors based on the presence (or absence) of a specific cookie in the visitor’s browser.

## Navigation <a href="#h_01j8sxm9m2trgjhe0vm513g4r7" id="h_01j8sxm9m2trgjhe0vm513g4r7"></a>

* [**New/returning visitors**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/newreturning-visitors-criterion.md)**:** Restrict your audience according to the presence (or absence) of the AB Tasty cookie.
* [**Campaign Exposure**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/campaign-exposure-criterion.md)**:** Create a segment based on visitors’ exposure history to a previous test campaign or personalization.
* [**Number of Sessions**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/number-of-sessions-criterion.md)**:** Create an audience segment based on your users’ visit (or session) recurrence.
* [**Day(s) since last session**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/days-since-last-session-criterion.md)**:** Create an audience segment based on the date of your visitors’ last visit (or session).
* [**Day(s) since first session**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/days-since-first-session-criterion.md)**:** Create an audience segment based on the date of your visitors’ first visit (or session).
* [**Action & Custom Tracker**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/action-tracker-criterion.md)**:** Create a segment of visitors who have (or haven't) interacted with an element during visits made over the last 13 months
* [**Visitor Attributes**](/assets-library/creating-and-managing-triggers/list-of-trigger-criteria/visitor-attributes-criterion.md)**:** Create a segment based on a previously created set of variables and values, based on visited pages’ URLs.

## Purchase <a href="#h_01j8sxr0mz1n8tzs9bsteex594" id="h_01j8sxr0mz1n8tzs9bsteex594"></a>

* [**Cart Abandonment**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/cart-abandonment-criterion.md)**:** Create a segment to restrict the visibility of a campaign to visitors who initiate a card without validating it during the previous session.
* [**Last Purchase**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/last-purchase-criterion.md)**:** Create a segment of visitors who made their latest purchase within a defined period of time.
* [**Purchase Frequency**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/purchase-frequency-criterion.md)**:** Create a segment of visitors based on the frequency of the purchases they made within a defined period of time.

## **Geolocation** <a href="#id-01j8sxsw1cwdrry7ywn5yg5hw1" id="id-01j8sxsw1cwdrry7ywn5yg5hw1"></a>

* [**Geolocation**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/geolocation-criterion.md)**:** Restrict the visibility of a campaign to visitors based on their geographical location.

## **User satisfaction** <a href="#id-01j8sxtas38s933w611he5pskx" id="id-01j8sxtas38s933w611he5pskx"></a>

* [**CSAT**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/csat-criterion-customer-satisfaction.md)**:** Create a segment to monitor the satisfaction of your visitors based on an existing campaign using the [CSAT widget](https://support.abtasty.com/hc/en-us/articles/12534657823260).
* [**NPS**](/assets-library/creating-and-managing-segments/list-of-segment-criteria/nps-criterion-customer-satisfaction.md)**:** Create a segment to monitor the satisfaction of your visitors based on an existing campaign using the [NPS widget](/web-experimentation-and-personalization/editors-and-widget/list-of-widgets/ab-tasty-prebuilt-widgets/nps-net-promoter-score-widget.md).

## **External Data** <a href="#id-01j8sxx9gash48tdfk7m70w1dq" id="id-01j8sxx9gash48tdfk7m70w1dq"></a>

* [**Google Analytics 4**](/integrations/pull-integrations/google-analytics.md)**:** Create a segment based on your GA4 audiences.
* [**Segment.io**](/integrations/pull-integrations/segment.md)**:** Create a segment based on your Segment user traits.
* [**Mixpanel**](/integrations/pull-integrations/mixpanel.md)**:** Create a segment based on your Mixpanel cohorts.
* [**Heap Analytics**](/integrations/pull-integrations/heap-analytics.md)**:** Create a segment based on your Heap segments.
* [**Tealium**](/integrations/pull-integrations/tealium--import-audiences.md)**:** Create a segment based on your Tealium visitor badges.
* [**FullStory**](/integrations/pull-integrations/fullstory.md)**:** Create a segment based on your Fullstory segments.
* **Ysance:** Create a segment based on your Ysance segments.
* **Krux:** Create a segment based on your Krux segments.
* **BlueKai**: Create a segment based on your BlueKai segments.
* [**Weborama**](/integrations/pull-integrations/weborama.md): Create a segment based on your Weborama segments.
* **Adobe**: Create a segment based on your Adobe segments.
* [**Commander's Act**](/integrations/pull-integrations/commander-act.md)**:** Create a segment based on your Commander's Act segments.
* **Advalo:** Create a segment based on your Advalo segments.
* **Eulerian:** Create a segment based on your Eulerian segments.
* [**Air360**](/integrations/pull-integrations/air.md)**:** Create a segment based on your Air360 segments.
* [**Piano Analytics**](/integrations/pull-integrations/piano-analytics-pull.md)**:** Create a segment based on your Piano Analytics audiences.
* [**mParticle**](/integrations/pull-integrations/mparticle.md)**:** Create a segment based on your mParticle audiences.
* [**Salesforce Marketing Cloud**](/integrations/pull-integrations/salesforce-marketing-cloud-pull.md)**:** Create a segment based on your Salesforce Marketing Cloud audiences.
* But you can also do specific custom pull connectors.


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