Minimum analytics fields

Connect analytics to collect events (via the unified AB Tasty Tag or your analytics tool).

Core events

• view_item (PDP view)
• view_item_list (PLP/list impression)
• add_to_cart
• purchase Optional: remove_from_cart, view_promotion, search, begin_checkout.

Minimum fields

• userId (or anonymous ID), sessionId
• productId, categoryId (when relevant)
• quantity, revenue (for purchases)
• timestamp

Why it matters

• Powers best sellers, associated products (bought together), trending, top relevant.
• Enables A/B testing & performance analytics.