How to create server-side personalization

This how-to provides a comprehensive guide to setting up a server-side personalization on the AB Tasty FE&R platform, detailing each step from feature flag creation to campaign activation.

Prerequisites

• Ensure you have the necessary permissions to create and manage campaigns on the FE&R platform.

• Install the FE&R SDK

Step-by-step guide

1

Create a flag

1. Click on Flags in the Feature Experimentation side menu.

   
2. Click on the Create Flag button

   

   Click on the Create Flag button
3. Fill in the requirements information to create the flag

Fill in the requirements information to create the flag

2

Create a context key

Define a context key that identifies the user or session attributes used for segmentation in your test.

1. Click on Context keys in the Feature Experimentation side menu.

   
2. Click on the Create key button

   
3. Fill in the requirements information to create the key

3

Create a Personalization campaign

1. Navigate to the AB Tasty dashboard.

2. Click on the Create campaign button.

3. Fill in the requirements information to create the campaign

The slug refers to a custom ID that can be used when duplicating campaigns

4

Create scenarios

Create the different scenarios you want to test by specifying flags for each scenarios .

5

Define goals

Define the objectives or metrics that you want to measure to determine the success of each personalization.

6

Define Targeting

Configure the criteria for each segments of users tat should be included in the test. You can select target by:

1. User ID

2. Context Key

3. Selecting all users

7

Set traffic allocation

Determine the percentage of traffic that will be exposed to each personalization.

8

Review the Personalization campaign details details

Ensure all settings and configurations are correct before activating the campaign.

9

Activate campaign

Launch the Personalization by activating the campaign, and monitor the results through the FE&R dashboard.

1. Click on the Draft drop-menu

2. Select LIVE to launch the campaign