# EmotionsAI in a nutshell

EmotionsAI is the only product that segments visitors by emotional need. EmotionsAI turns emotions into data-driven sales with actionable insights and targeted audiences. This unique knowledge about visitors enables teams to identify frictions in customer journey, to tailor more engaging experiences, to better understand A/B tests results and to create highly efficient personalization effortlessly.

Benefits are numerous:

* More successful and impacting A/B tests thanks to deeper audience insights
* Quicker iterations on A/B tests by identifying dissatisfaction with tested variations
* More value coming from A/B tests by detecting personalization opportunities

Cherry on the cake: EmotionsAI module can be activated in a few clicks in AB Tasty Web Experimentation & Personalization without any technical, legal or contractual change. It can be done in a few clicks on the [dedicated EmotionsAI activation page](https://app2.abtasty.com/settings/emotion-ai). All features are described there, being free, coming soon or paid ones. In case you need it, please follow our guide [How to activate EmotionsAI features](/emotions-ai/using-emotionsai/how-to-activate-emotionsai-features.md).

If you want to know more about the great features, please take a look at the following articles:

* [Leverage EmotionsAI to get more value from AB tests](/emotions-ai/understand-emotionsai/leverage-emotionsai-to-get-more-value-from-ab-tests.md)
* [Leverage EmotionsAI to get high potential AB tests ideas](/emotions-ai/understand-emotionsai/leverage-emotionsai-to-get-high-potential-ab-test-ideas.md)
* [How to setup a personalization based on EmotionsAI segments](/emotions-ai/using-emotionsai/target-emotionsai-segments.md)
* [How it works](/emotions-ai/using-emotionsai.md)


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