# EmotionsAI Page Analysis

### EmotionsAI Page Analysis

The Page Analysis allows you to know about your **traffic composition with EmotionsAI audiences** and the **conversion losses** monitored on your webpages and thus the potential opportunities of improvement.

2 main insights to get on this page :

* Assess the traffic share of EmotionsAI’s segments on the selected Analyzed Page(s)
* Assess the performance of these Analyzed Page(s)’s EmotionsAI segments according to the Target Page, hence calculating potential losses by not addressing emotional needs.

This page contains elements for both configuring the analysis requests and displaying the results.

It can be accessed through the main navigation :

<img src="/files/adLMtzKqEZVmhDrxY9lX" alt="" width="242">

### Configuring your Page Analysis’ context <a href="#h_01jfqsv75rekyd1s2325za8qcq" id="h_01jfqsv75rekyd1s2325za8qcq"></a>

First, use the left panel to configure the dimensions and metrics for the insights requests.

This page allows you to track, for example, how many visitors who started on Page A have reached Page B during their journey on your website.

<img src="/files/USYtjgcn4eLfGdz4Y1eP" alt="Configuring a Page Analysis request" width="259">

We recommend to do long Analysis for relevance and significance : from 15 days to 90 days.

### Analyzed Page(s) <a href="#id-01jfqthwg2nazt1gh3k2bbe1vh" id="id-01jfqthwg2nazt1gh3k2bbe1vh"></a>

You will be able to configure the Analyzed Page(s). This dimension is for setting the Page(s) your visitors have visited in their journey and for which you want to analyze the performance.

This dimension is set, by default, as ‘All pages’ but you can use the dropdown to change the page. In this dropdown you will find different type of trackers set in AB Tasty on the account level (what we call [AAT](https://abtasty.elevio.help/en/articles/635)) :

* Action Trackers
* Page Trackers
* Custom Trackers with dataLayer or custom code (Shopify Events are not supported)
* Transaction Tracking (only unique transaction hits)

{% hint style="warning" %}
Note that if you recently created trackers to be used in this interface, only the Page Trackers will be retroactive. The Action Trackers, Custom Trackers and Transaction are not, thus no data will be collected prior to their creation.\
Only trackers "available for all campaigns" can be used in Mapping.
{% endhint %}

### Target Page <a href="#id-01jfqtjsp8vwgdcfwrbffncn86" id="id-01jfqtjsp8vwgdcfwrbffncn86"></a>

Configure the Target Page associated with the Analyzed Page(s). This sets the objective used to evaluate the performance of the Analyzed Page(s).

By configuring Analyzed Page(s) and a Target Page, you can track down how many visitors from the analyzed pages reach the target page and analyze their behavior.&#x20;

Same with the Analyzed Page(s), by using a dropdown, you will be able to select the Step amongst :

* Action Trackers
* Page Trackers
* Custom Trackers with dataLayer or custom code (Shopify Events are not supported)
* Transaction Tracking (only unique transaction hits)

### Filters <a href="#id-01jfqtjyr3kbe510qx604qafd1" id="id-01jfqtjyr3kbe510qx604qafd1"></a>

There are two types of filter :

* Devices
* Date range

You can select Desktop, Mobile or both of them as devices. As the EmotionsAI data pattern is scarce for Tablet users, we do not provide an Analysis view on this device.

<figure><img src="/files/jqMbam8Z6XkNxLpSKMQO" alt="" width="259"><figcaption><p>Device switcher</p></figcaption></figure>

For the date range, just select the start and end dates using the date picker or the presets and save the selection.

<figure><img src="/files/CYN4GBIIByAzxXJmNUIH" alt="" width="375"><figcaption><p>Datepicker</p></figcaption></figure>

{% hint style="info" %}
Note that you can only set a request of 366 days maximum.&#x20;

The timezone used for the analysis request is the one set on the account.
{% endhint %}

### Applying the request settings <a href="#id-01jfqtkbvx104rq5nv98hw0ggv" id="id-01jfqtkbvx104rq5nv98hw0ggv"></a>

After configuring your request, you can click on the **Apply** button to fetch the data and update the Analysis.

You can also reset the request. It will go back to the previous setting.

## Insights cards & table <a href="#id-01jfqtkz2jsm0hhmv2xpyyt15e" id="id-01jfqtkz2jsm0hhmv2xpyyt15e"></a>

This global view helps you determine whether to focus on the main segments of your audience or on smaller segments that, although less represented on your website, may have higher growth potential due to lower conversion rates.&#x20;

![Page Analysis results example](/files/7ENxbIyfAmEnCN3YFf8l)

### Conversion losses by unsatisfied need (pink) <a href="#id-01jfqtnwaa4ja3t7tckq6g84a2" id="id-01jfqtnwaa4ja3t7tckq6g84a2"></a>

This metric will show you how the EmotionsAI audiences performed in their journey from the Analyzed Page(s) to the Target Page you chose.

These opportunities are calculated from the size and conversion rates of the EmotionsAI audiences for which these needs are most important. \
For example, if visitors with a strong need for security are numerous in the audience and have a lower than average conversion rate, this indicates a strong opportunity to improve the user experience by presenting more securing and reassuring elements.

**How are the conversion losses calculated?**

We take the best-performing EmotionsAI audience as a baseline (as it is considered as the highest potential to reach for your emotional profiles). We then calculate the difference between the best-performing audience's conversion rate and the individual other audiences' conversion rate multiplied by their traffic share. This gives you the Conversion Losses on the EmotionsAI audience, hence the potential opportunities for improvement.

### Analyzed Page(s) Visitors composition (purple) <a href="#id-01jfqtn7a6s44a6jt4jwjynr88" id="id-01jfqtn7a6s44a6jt4jwjynr88"></a>

This metric will show your visitors’ composition on the initial Analyzed Page(s) and grouped according to their EmotionsAI segments’ attribution.

### Emotional Score <a href="#id-01jfqtpskt0mb0at1s5qs03byb" id="id-01jfqtpskt0mb0at1s5qs03byb"></a>

Emotional Score is a grade that helps you score your pages based on their ability to satisfy all emotional needs equally.

For instance, a score of 75 corresponds to a situation where dissatisfaction of important emotional needs of the audience generates 25% conversion loss compared to the ideal situation (score = 100).

A score of 100 corresponds to a site that satisfies all emotional needs equally.

There is no standard threshold to consider as a good or bad Emotional Score. It has to be compared to the average conversion rate of the step you are considering. For a page already converting at 98% (e.g.: a simple yes/no question to answer), Emotional Score will always be between 98 and 100, but on a step with a big drop (e.g.: having only 35% conversion rate), the Emotional Score may be very low.

As soon as you are below 90 it means that you are losing at least 10% of your business (in raw conversions) on this specific step due to emotional dissatisfaction, and 10% may be a big loss depending on the revenue impact of that step.

### Hands on our Analysis table <a href="#id-01jfqtqxhjr8nyghf1bd6802m0" id="id-01jfqtqxhjr8nyghf1bd6802m0"></a>

The graphic bars will adapt according to the number of visitors that reached the selected step according to:

* The top performing segment as a baseline for the conversion losses
* The total number of traffic on the Analyzed Page(s) as a baseline for the Audiences composition

You can choose to display only the visitors or only the conversion losses or both of them.

<img src="/files/62PfiRFLPqrGl9Ll4nZL" alt="Graph display filters" width="375">

You can also sort the table information by visitors or the conversion losses:&#x20;

<figure><img src="/files/BOOvffJ6Dpewy5qZec6D" alt="" width="168"><figcaption><p> Visitors /  losses</p></figcaption></figure>

When toggling on “**Group by Emotional Profile**” you can see the EmotionsAI regrouped in 2 categories :

* **Intuitive** (sum of Competition, Attention, Safety, Comfort and Community)
* **Rational** (sum of Immediacy, Notoriety, Understanding, Change and Quality).

On the top right of the table, you can display the graphics and data in percentage (%) or in raw numbers (123).

<figure><img src="/files/VnrOYlmzpfxtLFNZqSAY" alt="" width="128"><figcaption><p>Units switcher</p></figcaption></figure>

The percentage will be different according to the graph :

* For Analyzed Page(s) Visitors, it will be the proportion of visitors under a specific audience on all the visitors on the page(s) selected.
* For Conversion Losses, it will show you the proportion of losses on the Target Page for an audience on all the audiences conversion losses.

You can also see the **conversion rate** of your audience by clicking on **How is it calculated?**

{% hint style="info" %}
Finally, the medals (gold, silver and bronze) add an Olympic touch and more importantly help you identify which  EmotionsAI audiences to prioritize, as they represent the highest opportunity potential.
{% endhint %}

## Troubleshooting <a href="#id-01jqsjkefm0qbax1svzsd6fbry" id="id-01jqsjkefm0qbax1svzsd6fbry"></a>

If your Analysis request returns little or no data, ensure that :

* The activation date of EmotionsAI Insights is not posterior to the query start and end dates : the EmotionsAI dedicated collect is not retroactive
* The creation date of the used trackers is also posterior to the query : most AB Tasty trackers are not retroactive, the only exception being the Page Trackers
* The trackers' names were not changed recently
* The trackers have been QAed and are effectively collecting data.


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