> For the complete documentation index, see [llms.txt](https://docs.abtasty.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.abtasty.com/feature-experimentation-and-rollout/campaign-creation.md). # Campaign Creation Campaigns can be created directly from the [**Campaign Dashboard**](/feature-experimentation-and-rollout/managing-campaigns-in-fe-and-r.md).
1. Click **Create campaign** (top right of the dashboard). 2. Select the type of campaign you want to create. 3. You will be redirected to the **Main Information** page to configure your campaign. From there, you can define targeting, traffic allocation, variations, and environments depending on the selected campaign type. ### Available Campaign types
Feature Experimentation & Rollout (FE\&R) offers three types of campaigns, designed to support both experimentation and progressive delivery strategies:
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A/B Test

An A/B Test allows you to validate a simple or complex hypothesis by splitting traffic between multiple variations to identify the best-performing version. In a server-side setup, it enables deeper experimentation on backend logic, pricing, algorithms, APIs, or cross-channel experiences with full control and performance reliability.

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Feature Toggle

A Feature Toggle lets you progressively release or deactivate a feature using flag, giving you full control over rollout, segmentation, and instant rollback without redeploying your application.

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Personalization

A Personalization campaign allows you to dynamically adapt content or features for all users or specific audiences. In a server-side context, it ensures consistent cross-device experiences, advanced targeting based on backend data, and full control over performance.

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