Click Create campaign (top right of the dashboard).
Select the type of campaign you want to create.
You will be redirected to the Main Information page to configure your campaign.
From there, you can define targeting, traffic allocation, variations, and environments depending on the selected campaign type.
Available Campaign types
Feature Experimentation & Rollout (FE&R) offers three types of campaigns, designed to support both experimentation and progressive delivery strategies:
A/B Test
An A/B Test allows you to validate a simple or complex hypothesis by splitting traffic between multiple variations to identify the best-performing version. In a server-side setup, it enables deeper experimentation on backend logic, pricing, algorithms, APIs, or cross-channel experiences with full control and performance reliability.
Feature Toggle
A Feature Toggle lets you progressively release or deactivate a feature using flag, giving you full control over rollout, segmentation, and instant rollback without redeploying your application.
Personalization
A Personalization campaign allows you to dynamically adapt content or features for all users or specific audiences. In a server-side context, it ensures consistent cross-device experiences, advanced targeting based on backend data, and full control over performance.
