Goals

Goals allow you to measure the performance of each variation in your campaign.

In this step, you define:

• One primary goal, which is the main metric used to evaluate the success of the campaign

• Secondary goals, which provide additional insights into user behavior and campaign impact

All selected goals are available in your campaign reporting.

Configuration

You can configure goals by selecting existing trackers already sent to your data collection.

Four types of goals are available:

• Transactions: measures how many transactions were completed after users were exposed to the campaign.

• Event : measure specific user actions, such as a click, signup, or any custom interaction.

• Page: measure visits to a specific page or URL.

• Screenview: measure views of a specific screen in an app environment.

A goal created in FE&R becomes available for all campaigns, but it is only available within the environment where it was created.

Selecting goals

1. Choose a goal type from the left panel.

2. Select one or more trackers from the available list.

3. Assign:

   • One primary goal to define the main decision-making metric of the campaign

   • Secondary goals to monitor additional outcomes that help you interpret results more broadly

Only one primary goal can be selected per campaign. Secondary goals are optional and do not determine the winning variation directly.

You can use the search bar to find an existing tracker more quickly.

Data collection setup required

Goals rely on data sent through your SDK or API. Make sure your events, transactions, pageviews, or screenviews are correctly implemented before configuring goals.

To learn more about hit implementation, see the developer documentation on Universal Collect.