Import FullStory Audience to Feature Experimentation

FullStory is a digital experience analytics platform that tracks how visitors interact with your website or app to optimize the customer experience.

The FullStory integration allows you to import your FullStory segments in Feature Experimentation (FE&R) so you can target them with FE&R campaigns.

User ID requirement

To make this user-matching flow work, you need to pass the same user ID to both FullStory and AB Tasty FE&R.

What you must do

• Make sure FullStory receives a user ID • Use that same value as the AB TASTY FE&R User ID • If the values don’t match, AB TASTY FE&R won’t be able to target your FullStory segment

More info on the FE&R User ID here More info on the FullStory User ID here

This article will walk you through the different steps to setup the integration on FullStory side and to export your segments.

Get a FullStory API Key

To enable the integration on Fulltory, follow the steps below:

1. Access Settings > Integrations > API Keys

2. Click “Create key”

3. In the drawer that appeared, give a name to the API key you will create and give it the “Architect” permissions.

4. Click “Save API Key”.

5. Upon successful creation of a key, a modal will appear with the new key’s value. You must copy the value from this modal at this time. You will not be able to see the key value again. Copy the value, and save it in your preferred API key or password manager. This API key value will be used to activate the integration in FE&R.

For further information on FullStory API keys, please refer to the FullStory documentation.

To enable the integration on FE&R, follow the steps below:

1. Access Settings > Integrations > Feature Experimentation Tab > Pull

2. Select FullStory > Create

3. Copy and paste the FullStory API key.

4. Click “Create” to finalize the integration.