Import Mixpanel Audience to Feature Experimentation

Mixpanel is a product analytics platform that helps teams understand how users interact with their digital products. It tracks events, user behaviour, and retention in real time.

flagship_user_id

For the user matching to be achieved and let FE&R target your Mixpanel cohorts, the flagship_user_id must be pushed back to Mixpanel (it is used as a joint key).

To do that, you need to ensure a $flagship_user_id user property is declared on Mixpanel user profiles:

• The flagship_user_id is the Visitor ID already sent to FE&R (more info here)
• You can declare the flagship_user_id as a user property in you Mixpanel tracking code:
• mixpanel.people.set({
  $flagship_user_id: vid
  });

  Or you can declare the flagship_user_id as a user property with the Mixpanel SDK

   mixpanel.people.set(properties: ["$flagship_user_id":vid])

The Mixpanel integration allows you to target the cohorts created in Mixpanel with AB Tasty.

Mixpanel Cohorts

Cohorts are groups of users defined by a chosen set of criteria, like a shared property or sequence of events. For more information on how to use cohorts please refer to the Mixpanel documentation

Once the integration is active on FE&R you need to activate the integration on Mixpanel.

This article will walk you through the different steps to setup the integration on Mixpanel side and to export your cohorts.

Enable the integration on Mixpanel

You must be a Mixpanel project Admin to enable the FE&R integration:

• Go to Integrations under the Data Management tab in the top navigation bar
• In the Integrations list, select FE&R, and click Connect
• To set up the FE&R integration you need to enter your account’s API Key. Copy paste the API Key of your FE&R account. Click “Continue”. (documentation on API keys)

The AB Tasty integration will show a "Connected" tag once the connection is established.

Export the cohorts from Mixpanel to FE&R

Capture_d_e_cran_2022-05-31_a__17.57.47.png

Now that the connection between the tools is established, we have to export the desired cohorts to FE&R to target them.

• Click Cohorts under Users in the navigation bar.
• Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.
• Click Export to Flagship. Select either one-time sync or dynamic sync. Click Start Sync.

Mixpanel Documentation on cohort exports is available here.

Congratulations, the integration is now set up and you can target your Mixpanel cohorts with FE&R!

Technical specifications

• Mixpanel sends the cohorts every 15 minutes in case of a recurring exports
• For the user matching to be achieved the flagship_user_id must be pushed.

For global information on how to retrieve audiences or use your cohort, please refer to this page.