Import Segment Audience to Feature Experimentation

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

FE&R Visitor ID & Segment.io User ID

For the user matching to be achieved and let FE&R target your Segment traits, the User ID sent in the Segment .identify calls must be the same value than the FE&R Visitor ID sent to the decision API.

Segment documentation on User ID here.

Segment Integration (receive traits)

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

With Segment, you can easily manage data and integrations with services across your Growth, Product, and Marketing stack. By tracking events and users via Segment’s API and libraries, you can send your product’s data to all of your analytics/marketing platforms, with minimal instrumentation code.

The Segment integration allows you to receive the users traits collected in Segment and to use it to create segments within AB Tasty.

Setting up the Segment integration process is a process taking place on both interfaces.

Enable the integration on Segment

Deprecated

• From the Destinations catalog page in the Segment App, click Add Destination.

• Search for “Flagship.io” in the Destinations Catalog, and select the “Flagship.io” destination.

• Choose which Source should send data to the “Flagship.io” destination.

• To set up the FE&R integration you need to enter your account’s API Key. Copy paste the API Key of your Flagship account in the “Flagship.io” destination settings in Segment. (documentation on API Keys)

You can also consult the Segment Documentation.

Congratulations, the integration is now set up and you can use the Segment traits to target users within FE&R!

For information on how to use the traits, please refer to this documentation.

Technical specifications

• Segment sends the traits in real time, i.e. FE&R will receive data each time a .identify or .group call is made.

• The Segment User ID sent in the .identify call must be equal to the FE&R Visitor ID

For global information on how to retrieve audiences, please refer to this page.