Import Tealium Audience to Feature Experimentation

Tealium AudienceStream is a Customer Data Platform (CDP) that enables you to qualify the users who visit a website to create audience segments.

The Tealium AudienceStream integration allows you to import your FullStory audiences and badges in Feature Experimentation (FE&R) so you can target them with FE&R campaigns.

The Tealium AudienceStream pull integration will use a webhook connector setup on Tealium’s end and the Data Layer Enrichment Public APIarrow-up-right.

This article will walk you through the different steps to setup the integration.

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The Tealium AudienceStream pull integration will use a webhook connector to push audience and badge data to FE&R.

The webhook connector needs to be set up on Tealium AudienceStream’s user interface. Follow the steps below:

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  1. Access Tealium > AudienceStream > Audience Connectors

  2. Click “Add a connector”

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  1. Choose "Webhook" and click "Continue". Now you will have to set up the data source, the connector and the action to send audiences to FE&R.

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  1. On the Source tab, Audience, select the audience you want to send data from.

  2. On the Source tab, Trigger, select when you want to send data. Most basic option is "Joins the audience", Tealium will sends the data as soon as a user enter the selected audience.

  3. Click "Continue"

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  1. On the Configuration tab, you need to set up the connector (if you do not already have one). Click "Add a connector".

  2. Name your connector e.g. "Audience Sender". Other fields are to be skipped. Click "Done". Then "Continue" with you connector selected.

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  1. Name the action e.g. "Audience to FE&R".

  2. Select "Send Visitor Data via HTTP Request".

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  1. In the Method field, select "POST".

  2. In the URL field, input the following URL "https://tealium.third-party.flagship.io".

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  1. In the Header field, add a mapping, "Map:" is your FE&R API Key and "To:" is "x-api-key". Use custom text to input those fields. (documentation on API Keysarrow-up-right)

  2. Click "Finish".

The Tealium AudienceStream connector is now setup, now you need to enable the integration on FE&R. See next chapter of this article to do so.

For further information on Tealium AudienceStream connector, please refer to the Tealium documentationarrow-up-right or Tealium Webhook documentationarrow-up-right.

To enable the integration on Feature Experimentation, follow the steps below:

  1. Select Tealium > Create

  2. Select your Environment

  3. Input your Tealium's "Account" and "Profile" (the one you are sending audiences from)

  4. Click “Create” to finalize the integration.

For global information on how to retrieve audiences, please refer to this pagearrow-up-right.

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