Import Tealium Audience to Feature Experimentation

Tealium AudienceStream is a Customer Data Platform (CDP) that enables you to qualify the users who visit a website to create audience segments.

The Tealium AudienceStream integration allows you to import your FullStory audiences and badges in Feature Experimentation (FE&R) so you can target them with FE&R campaigns.

The Tealium AudienceStream pull integration will use a webhook connector setup on Tealium’s end and the Data Layer Enrichment Public API.

This article will walk you through the different steps to setup the integration.

For the user matching to be achieved (and thus let FE&R target your Tealium AudienceStream audiences) the FE&R User ID must be the same value as the Visitor ID used in Tealium

More info on the AB Tasty FE&R User ID here.

More info on the Tealium Visitor ID here.

The Tealium AudienceStream pull integration will use a webhook connector to push audience and badge data to FE&R.

The webhook connector needs to be set up on Tealium AudienceStream’s user interface. Follow the steps below:

Capture d’écran 2023-09-29 à 16.25.27.png

1. Access Tealium > AudienceStream > Audience Connectors

2. Click “Add a connector”

Capture d’écran 2023-09-29 à 16.26.19.png

1. Choose "Webhook" and click "Continue". Now you will have to set up the data source, the connector and the action to send audiences to FE&R.

Capture d’écran 2023-09-29 à 16.26.31.png

1. On the Source tab, Audience, select the audience you want to send data from.

2. On the Source tab, Trigger, select when you want to send data. Most basic option is "Joins the audience", Tealium will sends the data as soon as a user enter the selected audience.

3. Click "Continue"

Capture d’écran 2023-09-29 à 16.27.50.png

1. On the Configuration tab, you need to set up the connector (if you do not already have one). Click "Add a connector".

2. Name your connector e.g. "Audience Sender". Other fields are to be skipped. Click "Done". Then "Continue" with you connector selected.

Capture d’écran 2023-09-29 à 16.28.57.png

1. Name the action e.g. "Audience to FE&R".

2. Select "Send Visitor Data via HTTP Request".

Capture d’écran 2023-09-29 à 16.29.25.png

1. In the Method field, select "POST".

2. In the URL field, input the following URL "https://tealium.third-party.flagship.io".

Capture d’écran 2023-09-29 à 16.29.55.png

1. In the Header field, add a mapping, "Map:" is your FE&R API Key and "To:" is "x-api-key". Use custom text to input those fields. (documentation on API Keys)

2. Click "Finish".

The Tealium AudienceStream connector is now setup, now you need to enable the integration on FE&R. See next chapter of this article to do so.

For further information on Tealium AudienceStream connector, please refer to the Tealium documentation or Tealium Webhook documentation.

To enable the integration on Feature Experimentation, follow the steps below:

1. Access Settings > Integrations > Feature Experimentation Tab > Pull

2. Select Tealium > Create

3. Select your Environment

4. Input your Tealium's "Account" and "Profile" (the one you are sending audiences from)

5. Click “Create” to finalize the integration.

For global information on how to retrieve audiences, please refer to this page.