Campaign statuses

AB Tasty Feature Experimentation & Rollout uses different statuses to help you track what's happening across your website and applications:

• Draft

• Ready to launch

• Live

• Paused

• Analysis

• Ended

• Archived

Draft

This status appears during campaign creation. Once a campaign goes live, it cannot return to draft status. Draft campaigns are hidden from visitors.

Ready to launch

After creating your campaign, you can mark it as ready to launch while waiting for specific conditions (such as another campaign ending or a target date). Ready campaigns remain hidden from visitors until launched.

Live

You can decide to apply the Live status to make your campaign active on your website and visible to your targeted segment of visitors.

Paused

Use Paused status to temporarily stop a Live campaign. Paused campaigns are hidden from visitors.

Analysis

When your campaign has collected enough data and is ready to be analyzed, you can apply the “analysis” status. Analysis campaigns are hidden from visitors.

Ended

This status indicates you've concluded the campaign, extracted learnings and don't plan to reactivate it.

Archived

Use Archived status to remove campaigns from the main list while keeping them accessible for future reference. Archived campaigns are hidden from visitors.