Experience Continuity

Experience Continuity maintains consistent user experiences across sessions and devices.

When users switch devices or sign-in, Feature Experimentation and Rollout reconciles visitor IDs to ensure they receive the same variation every time.

Decision API only

Experience Continuity is available with Decision API V2 only. If you're using bucketing-based implementation and want to enable this feature, please contact us.

Experience Continuity configuration

1

Enable Experience Continuity

Navigate to Settings → Feature Experimentation → Environment Settings. Enable Experience Continuity.

This applies to all Feature Experimentation campaigns running in the selected environment.

2

Implement Visitor ID reconciliation

Implement Visitor ID reconciliation in your code using the SDK or Decision API workflow. Technical documentation: https://developers.flagship.io/docs/concepts/experience-continuity

Reporting Impact

Enabling Experience Continuity on running experiments may affect report results.

Cross-session & cross-device behavior

Enabling Experience Continuity ensures users see the same variation across sessions and devices when their visitor ID is reconciled.

• Cross-session experience: same variation across multiple sessions.
• Cross-device experience: same variation on all devices after sign-in.

As a result:

• Users browsing across multiple sessions or devices count as one unique visitor in reports
• All conversions are attributed to this unique visitor

Without Experience Continuity enabled, users may be reassigned to a different variation when starting a new session or switching devices.