[FE&R] Import Tealium Audience to AB Tasty

Tealium AudienceStream is a Customer Data Platform (CDP) that enables you to qualify the users who visit a website to create audience segments.

The Tealium AudienceStream integration allows you to import your FullStory audiences and badges in Flagship so you can target them with Flagship use cases.

The Tealium AudienceStream pull integration will use a webhook connector setup on Tealium’s end and the Data Layer Enrichment Public API.

This article will walk you through the different steps to setup the integration.

For the user matching to be achieved (and thus let Flagship target your Tealium AudienceStream audiences) the Flagship User ID must be the same value as the Visitor ID used in Tealium

More info on the AB Tasty FE&R User ID here.

More info on the Tealium Visitor ID here.

Set up webhook connector on Tealium AudienceStream

The Tealium AudienceStream pull integration will use a webhook connector to push audience and badge data to Flagship.

The webhook connector needs to be set up on Tealium AudienceStream’s user interface. Follow the steps below:

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1. Access Tealium > AudienceStream > Audience Connectors

2. Click “Add a connector”

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1. Choose "Webhook" and click "Continue". Now you will have to set up the data source, the connector and the action to send audiences to Flagship.

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1. On the Source tab, Audience, select the audience you want to send data from.

2. On the Source tab, Trigger, select when you want to send data. Most basic option is "Joins the audience", Tealium will sends the data as soon as a user enter the selected audience.

3. Click "Continue"

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1. On the Configuration tab, you need to set up the connector (if you do not already have one). Click "Add a connector".

2. Name your connector e.g. "Audience Sender". Other fields are to be skipped. Click "Done". Then "Continue" with you connector selected.

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1. Name the action e.g. "Audience to Flagship".

2. Select "Send Visitor Data via HTTP Request".

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1. In the Method field, select "POST".

2. In the URL field, input the following URL "https://tealium.third-party.flagship.io".

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1. In the Header field, add a mapping, "Map:" is your Flagship API Key and "To:" is "x-api-key". Use custom text to input those fields. (documentation on API Keys)

2. Click "Finish".

The Tealium AudienceStream connector is now setup, now you need to enable the integration on Flagship. See next chapter of this article to do so.

For further information on Tealium AudienceStream connector, please refer to the Tealium documentation or Tealium Webhook documentation.

Enabling the Integration on Flagship

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To enable the integration on Flagship, follow the steps below:

1. Access Settings > Integrations > Pull

2. In the dropdown, select Tealium.

3. Input your Tealium's "Account" and "Profile" (the one you are sending audiences from)

4. Click “Add tool” to finalize the integration.

The Tealium AudienceStream integration is now set up. This allows AB Tasty to pull the audiences and badges from Tealium AudienceStream.

⭐ Good to know: Technical specifications For the audience to be visible in the segment builder, you need to wait 24 hours after the setup of the integration. This is due to the different synching mechanisms between the tools (data import from AudienceStream to Flagship). For the segments to be used in Flagship (once exported from Tealium), we need to match at least one user i.e. Empty segments will not be displayed in the segment builder.

For global information on how to retrieve audiences, please refer to this page.

Need additional information?

Submit your request at [email protected]

Always happy to help!