# October - Flagship becomes Feature Experimentation & Rollouts

## **What's new?** <a href="#id-01h8bsy3vq7ncxry0tek79mr4a" id="id-01h8bsy3vq7ncxry0tek79mr4a"></a>

### A new name, and use cases closer to your needs <a href="#id-01h8bsy3vqjv7rv7kwe32391f8" id="id-01h8bsy3vqjv7rv7kwe32391f8"></a>

Say goodbye to ***Flagship***!

AB Tasty presents ***AB*** ***Feature experimentation & Rollouts***, the new **brand identity** for our offer around **API based experimentations and SDKs**.

Platforms are about to be merged for a seamless experience and much more cross-technologies use cases.

![ABT-logo-Feature-Exp-Rollouts-Dark.svg](https://195542843-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPLcJUpntQruhbI1jQ2kr%2Fuploads%2Fgit-blob-bf97308f7bf6f550dcccde782d22df062327af76%2Fb80d3c0fd443de1dcbfb1c2b1b816c7b.svg?alt=media)

## **What doesn't change** <a href="#id-01h8bsy3vq62g3c5tjt28v8av9" id="id-01h8bsy3vq62g3c5tjt28v8av9"></a>

***AB Feature experimentation & Rollouts*** is the new **commercial** name for ***Flagship***.\
\&#xNAN;***Flagship*** name is still used in our API and codebases and remains the basis for all our technical methods and functions. The technical documentation will continue to refer to ***Flagship*** as nothing changes from a technical and implementation points of view.