# October - Flagship becomes Feature Experimentation & Rollouts
## **What's new?**
### A new name, and use cases closer to your needs
Say goodbye to ***Flagship***!
AB Tasty presents ***AB*** ***Feature experimentation & Rollouts***, the new **brand identity** for our offer around **API based experimentations and SDKs**.
Platforms are about to be merged for a seamless experience and much more cross-technologies use cases.
## **What doesn't change**
***AB Feature experimentation & Rollouts*** is the new **commercial** name for ***Flagship***.\
\&#xNAN;***Flagship*** name is still used in our API and codebases and remains the basis for all our technical methods and functions. The technical documentation will continue to refer to ***Flagship*** as nothing changes from a technical and implementation points of view.
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