Universal Data Connector

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Universal Data Connector is an API that enables the sending of segmentation data directly to AB Tasty for use in their platform.

This data can be sourced from various sources such as a DMP, CDP, CRM, data warehouse, database, or one-time file extract. The data can be used to create custom segments for our targeting engine, which can be used to trigger personalization campaigns in AB Tasty. The data sent is stored for 30 days in AB Tasty's system by default.

For a more in-depth understanding, you can refer to the technical documentation provided here.