# Getting started

<figure><img src="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FuvawMq9aX2JEpUxRAFWV%2FScreenshot%202025-10-22%20at%2010.32.36.png?alt=media&#x26;token=d06d0bfb-4169-421a-b5fb-824d99d4ead5" alt=""><figcaption></figcaption></figure>

AB Tasty empowers you to **test, personalize, and optimize customer experiences at scale** — powered by AI and backed by data-driven insights.

## Choose your starting point

Select the product or solution that matches your goals to access your Quick Start Guide.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Web Experimentation &#x26; Personalization</strong></td><td>Test ideas, personalize user journeys, and deliver optimized digital experiences: all without heavy development effort.</td><td><a href="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2Fvien0ECMrzWr3Dy2gQaG%2FScreenshot%202025-10-22%20at%2014.33.52.png?alt=media&#x26;token=fe38a8d5-2291-436e-95ef-54a95b2715be">Screenshot 2025-10-22 at 14.33.52.png</a></td><td><a href="web-experimentation-and-personalization-quick-start-guide">web-experimentation-and-personalization-quick-start-guide</a></td></tr><tr><td><strong>Feature Experimentation &#x26; Rollout</strong></td><td>Safely roll out features, run experiments, and analyze impact to accelerate innovation and reduce risk.</td><td><a href="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FnBWw15UCeWOhaEhdlZMe%2FScreenshot%202025-10-22%20at%2014.34.56.png?alt=media&#x26;token=9c21a8aa-29a2-4582-862b-bcaff3646b96">Screenshot 2025-10-22 at 14.34.56.png</a></td><td><a href="fe-and-r-quick-start-guide/fe-and-r-quick-start-guide-introduction">fe-and-r-quick-start-guide-introduction</a></td></tr><tr><td><strong>Recommendations &#x26; Merchandising</strong></td><td>Use recommendations to increase engagement, average order value, and conversions across channels.</td><td><a href="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FYAZhuNuFz371uwdjQZt6%2FScreenshot%202025-10-22%20at%2014.34.10.png?alt=media&#x26;token=7291aab3-0e16-4a5c-a22c-c96420c3c555">Screenshot 2025-10-22 at 14.34.10.png</a></td><td><a href="recommendation-merchandising-and-search-quick-start-guide/product-discovery-quick-start-guide-introduction">product-discovery-quick-start-guide-introduction</a></td></tr><tr><td><strong>Search</strong></td><td>Deliver relevant, personalized search results that boost discoverability and help users find what they love faster.</td><td><a href="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FV8xKmuhKPhf37HKhAiGI%2FScreenshot%202025-10-22%20at%2014.34.33.png?alt=media&#x26;token=425bbd98-fc9b-4beb-ae9b-cfb86cb497ef">Screenshot 2025-10-22 at 14.34.33.png</a></td><td><a href="recommendation-merchandising-and-search-quick-start-guide/product-discovery-quick-start-guide-introduction">product-discovery-quick-start-guide-introduction</a></td></tr><tr><td><strong>Predictive Segmentation </strong><em><strong>(coming soon)</strong></em></td><td>Unlock smarter audience targeting with AI-powered predictive insights.</td><td><a href="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FNhKj2mURRUlRCsoxf3zq%2FScreenshot%202025-10-22%20at%2014.35.17.png?alt=media&#x26;token=c41c1664-bce6-4aad-9dc2-41d8a1cc9045">Screenshot 2025-10-22 at 14.35.17.png</a></td><td></td></tr><tr><td></td><td></td><td><a href="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FJtnln6jRjrs0KTwOXxOI%2FWebsite.png?alt=media&#x26;token=c9a7ba39-d35a-488c-82bd-fb2f408ab45e">Website.png</a></td><td></td></tr></tbody></table>

## Who is this for?

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#### 👥 Who is this for?

AB Tasty helps teams across your organization drive impact:

* **E-commerce teams:** Optimize conversions and merchandising.
* **Digital teams:** Deliver personalized, data-driven experiences.
* **Product & Tech teams:** Test, release, and scale features confidently.
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<figure><img src="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FllvDllcc8gEXizCKQQKU%2FPlan%20de%20travail%201-02.png?alt=media&#x26;token=96fee1c7-a1ab-414a-b85a-757ed3c5b5a5" alt="" width="375"><figcaption></figcaption></figure>
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## Results you can expect

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<figure><img src="https://3368845353-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FusudnCmAiKJPriNnAOqi%2Fuploads%2FpUG7kE5N8LIRxKPo0nJ6%2FPlan%20de%20travail%201.png?alt=media&#x26;token=7c2f8988-5ab9-4d4f-a82e-819dde01af9c" alt="" width="375"><figcaption></figcaption></figure>
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* **Improved ROI** through data-led decisions
* **Accelerated digital transformation** with faster iteration
* **Improved team productivity** thanks to automation and shared insights
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