> For the complete documentation index, see [llms.txt](https://docs.abtasty.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.abtasty.com/onboarding/getting-started.md). # Getting started This onboarding section helps you get started quickly with the AB Tasty Platform and its suite of solutions.
AB Tasty empowers you to **test, personalize, and optimize customer experiences at scale** — powered by AI and backed by data-driven insights. ## Choose your starting point Select the product or solution that matches your goals to access your Quick Start Guide.
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Web Experimentation & PersonalizationTest ideas, personalize user journeys, and deliver optimized digital experiences: all without heavy development effort.Screenshot 2025-10-22 at 14.33.52.pngWeb Experimentation & Personalization Quick Start Guide
Feature Experimentation & RolloutSafely roll out features, run experiments, and analyze impact to accelerate innovation and reduce risk.Screenshot 2025-10-22 at 14.34.56.pngFE&R Quick Start Guide: Introduction
Recommendations & MerchandisingUse recommendations to increase engagement, average order value, and conversions across channels.Screenshot 2025-10-22 at 14.34.10.pngProduct discovery quick start guide: introduction
SearchDeliver relevant, personalized search results that boost discoverability and help users find what they love faster.Screenshot 2025-10-22 at 14.34.33.pngProduct discovery quick start guide: introduction
Predictive Segmentation (coming soon)Unlock smarter audience targeting with AI-powered predictive insights.Screenshot 2025-10-22 at 14.35.17.png
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## Who is this for? {% columns %} {% column %} #### 👥 Who is this for? AB Tasty helps teams across your organization drive impact: * **E-commerce teams:** Optimize conversions and merchandising. * **Digital teams:** Deliver personalized, data-driven experiences. * **Product & Tech teams:** Test, release, and scale features confidently. {% endcolumn %} {% column %}
{% endcolumn %} {% endcolumns %} ## Results you can expect {% columns %} {% column %}
{% endcolumn %} {% column %} * **Improved ROI** through data-led decisions * **Accelerated digital transformation** with faster iteration * **Improved team productivity** thanks to automation and shared insights {% endcolumn %} {% endcolumns %} *** #### --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.abtasty.com/onboarding/getting-started.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.