Getting started

This onboarding section helps you get started quickly with the AB Tasty Platform and its suite of solutions.

AB Tasty empowers you to test, personalize, and optimize customer experiences at scale — powered by AI and backed by data-driven insights.

Choose your starting point

Select the product or solution that matches your goals to access your Quick Start Guide.

Web Experimentation & Personalization

Test ideas, personalize user journeys, and deliver optimized digital experiences: all without heavy development effort.

Feature Experimentation & Rollout

Safely roll out features, run experiments, and analyze impact to accelerate innovation and reduce risk.

Recommendations & Merchandising

Use recommendations to increase engagement, average order value, and conversions across channels.

Search

Deliver relevant, personalized search results that boost discoverability and help users find what they love faster.

Predictive Segmentation (coming soon)

Unlock smarter audience targeting with AI-powered predictive insights.

Who is this for?

👥 Who is this for?

AB Tasty helps teams across your organization drive impact:

• E-commerce teams: Optimize conversions and merchandising.

• Digital teams: Deliver personalized, data-driven experiences.

• Product & Tech teams: Test, release, and scale features confidently.

Results you can expect

• Improved ROI through data-led decisions

• Accelerated digital transformation with faster iteration

• Improved team productivity thanks to automation and shared insights

---