FE&R Quick Start Guide: Introduction

Welcome to the Quick Start Guide for Feature Experimentation & Rollout (FE&R)!

Whether you are a Product Manager aiming to drive business impact through smarter, safer releases, or a Developer looking to implement robust feature flags and experimentation in your codebase, this guide is designed to get you up and running quickly and confidently.

What is FE&R?

FE&R is AB Tasty’s unified platform for feature experimentation, progressive rollout, and server-side testing. It empowers teams to test new features, business logic, and user experiences across web and mobile, before scaling to your entire user base. With FE&R, you can launch, measure, and iterate on product changes with minimal risk and maximum business value.

Who is this guide for?

• Product Managers: Learn how to define experiments, set business KPIs, and monitor the impact of new features, without relying solely on technical teams.

• Developers: Get step-by-step instructions to integrate FE&R SDKs, implement feature flags, and track events for robust experimentation and safe rollouts.

What’s Next? Your FE&R Onboarding Journey

To make your onboarding as smooth as possible, we’ve broken down the process into clear, actionable steps. Follow the stepper below to see where you are and what’s coming next: