Enriched fields

Attributes added to the product catalog to make it richer than the original CMS/PIM feed. They are typically imported from external systems, connected services, or manually added by the merchant.

Examples:

• eco_score → imported from a sustainability API or custom attribute.

• material / composition → detailed product attributes from PIM.

• lifecycle_stage (e.g., “Spring collection”, “Back-to-School”) → defined by merchandising teams.

• discount_flag → imported from promotions system.

• gender, age_group, style → used for filtering or targeting.

Enriched fields allow finer control of merchandising rules. They let you tailor strategies to branding, campaign, or compliance needs (e.g., boost eco-friendly products, exclude alcohol for under-18 users).