Strategies

In Recommendations & Merchandising, a strategy is the combination of one or more rules, applied at a specific location, with a given purpose.

There are three main types of strategies:

1. Search: control how products are ordered in search results, applying business logic beyond simple keyword matching.

2. Merchandising: manage the order of products within a category or collection, ensuring business priorities (e.g., promoting seasonal items, burying low-margin products) are respected.

3. Recommendations: generate dynamic lists of products based on user behavior, context, or product relationships (e.g., similar products, associated products).

Each strategy starts with a rule, and can then be enriched with sorting, filtered by properties, or styled through templates, to create a complete user-facing experience.

Learn more about the following Recommendations & Merchandising concepts:

• Placements

• Rules

• Ranking blocks