# Diversification rules

The **Diversification rule** enables automatic reordering of products to ensure a balanced and varied product display, while preserving the overall ranking logic.

### **Overview**

Diversification helps avoid repetitive product sequences (e.g. same brand or similar items) and improves product discovery without sacrificing performance. 

Key benefits include:

* Improved **product discovery**
* Reduced **visual repetition**
* Increased **engagement and CTR**
* Maintained **business control and performance**

<figure><img src="/files/liXYRMnc59J14iTeqlrX" alt=""><figcaption></figcaption></figure>

### **How it works**

When applied, Diversification does the following:

* Runs after all ranking and rules have been executed
* Reorders products to maximize variation across selected attributes
* Modifies display order only, scores remain unchanged

### **Where it applies**

The **Diversification rule** is applied on the overall strategy, after all ranking and rules have been executed. This ensures global diversity across all combined rules.

**Example:** avoiding multiple products from the same brand across a full recommendation list.

### **Attribute support**

Diversification can be configured on any product attribute available in the catalog, regardless of type:&#x20;

| Type    | Examples                       |
| ------- | ------------------------------ |
| String  | `brand` , `category` , `color` |
| Numeric | `price` , `rating` , `margin`  |
| Boolean | `on_sale` , `new_arrival`      |

<figure><img src="/files/vgPOHpJnItWuvXMYIUvN" alt=""><figcaption></figcaption></figure>

Up to **3 attributes** can be combined simultaneously.

### **Typical use cases**

Common scenarios where diversification is useful include:

* Avoiding showing multiple products from the same brand consecutively
* Mixing different product types within a category (e.g. a skincare routine)
* Balancing price ranges within a recommendation list
* Alternating between promotional and full-price products


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.abtasty.com/recommendations-and-merchandising/concepts/strategies/rules/custom-rules/diversification-rules.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.