Diversification rules

The Diversification rule enables automatic reordering of products to ensure a balanced and varied product display, while preserving the overall ranking logic.

Overview

Diversification helps avoid repetitive product sequences (e.g. same brand or similar items) and improves product discovery without sacrificing performance.

Key benefits include:

• Improved product discovery

• Reduced visual repetition

• Increased engagement and CTR

• Maintained business control and performance

How it works

When applied, Diversification does the following:

• Runs after all ranking and rules have been executed

• Reorders products to maximize variation across selected attributes

• Modifies display order only, scores remain unchanged

Where it applies

The Diversification rule is applied on the overall strategy, after all ranking and rules have been executed. This ensures global diversity across all combined rules.

Example: avoiding multiple products from the same brand across a full recommendation list.

Attribute support

Diversification can be configured on any product attribute available in the catalog, regardless of type:

Type	Examples
String	brand , category , color
Numeric	price , rating , margin
Boolean	on_sale , new_arrival

Up to 3 attributes can be combined simultaneously.

Typical use cases

Common scenarios where diversification is useful include:

• Avoiding showing multiple products from the same brand consecutively

• Mixing different product types within a category (e.g. a skincare routine)

• Balancing price ranges within a recommendation list

• Alternating between promotional and full-price products