Data Flow & Dynamic Variable Presets Usage

Dynamic contextual variables (see dedicated glossary) drive these presets recommendation rules:

• page_type determines which rule is triggered (homepage vs PDP vs cart).

• viewed_items, bought_items, cart_items feed “associated” and “similar” rules.

• recency, frequency, and monetary score freshness and priority.

• categoryId, productId, and user_recent_basket define the contextual scope for “products from variable”.

Flow overview: User Event (Tag) → Contextual Variables updated → Rule Evaluation (Algo) → Filtered Product List → Display on Site / Feed Analytics.