How to configure Adobe Analytics integration

This how-to provides a comprehensive guide to setting up Adobe Analytics integration with AB Tasty through Data Feed export, detailing each step from creating eVars and events to configuring data feeds.

Overview

ABTasty Recommendations needs to collect the following "hits" and associated details to cross-reference with your catalog and train its algorithms:

• Page views
• Purchases
• ABTasty Recommendations events

Prerequisites

• Ensure you have administrative access to Adobe Analytics to create eVars, events, and data feeds.

Step-by-step guide

1

Create eVars for recommendation tracking

Create two text-type eVar in Adobe Analytics:

1. recommendation_id
2. recommendation_item_ids

2

Configure success events

Create three Counter-type success events to measure your recommendations KPIs:

1. recommendation_show
2. recommendation_add_to_cart
3. recommendation_go_to_page

3

For each event, set the Unique Event Recording column to "Use Event ID"

4

Create a Data Feed

1. Set up a Data Feed to send daily exports to AB Tasty by following the steps described here.
2. Use ABTasty’s SFTP as destination.
3. Ensure the following columns are included:

• date_time
• visid_high
• visid_low
• visit_num
• visit_page_num
• page_url
• pagename
• purchaseid
• product_list
• eVarXX
• eVarXX
• mobile_id
• event_list

Save your Data Feed configuration and note down the export name.

5

Enable dynamic lookups

Contact Adobe support to enable dynamic lookups on your Data Feed. This will allow mobile device attributes to be included in the exported data.

6

Share the configuration details with your TSM

Provide your TSM with the following information:

• The Data Feed export name
• Both eVar names: recommendation_id and recommendation_item_ids
• All three event IDs: recommendation_show , recommendation_add_to_cart and recommendation_go_to_page