# How to configure Adobe Analytics integration

This how-to provides a comprehensive guide to setting up Adobe Analytics integration with AB Tasty through Data Feed export, detailing each step from creating [eVars](https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/conversion-variables/conversion-var-admin) and events to configuring data feeds.

### Overview

ABTasty Recommendations needs to collect the following "hits" and associated details to cross-reference with your catalog and train its algorithms:

* Page views
* Purchases
* ABTasty Recommendations events

### Prerequisites

* Ensure you have administrative access to Adobe Analytics to create eVars, events, and data feeds. 

### Step-by-step guide

{% stepper %}
{% step %}

#### Create eVars for recommendation tracking

Create two **text-type** eVar in Adobe Analytics:

1. <kbd>recommendation\_id</kbd>
2. <kbd>recommendation\_item\_ids</kbd>
   {% endstep %}

{% step %}

#### Configure success events

Create three **Counter-type** [success events](https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/conversion-variables/success-event) to measure your recommendations KPIs:

1. <kbd>recommendation\_show</kbd>
2. <kbd>recommendation\_add\_to\_cart</kbd>
3. <kbd>recommendation\_go\_to\_page</kbd>
   {% endstep %}

{% step %}
{% hint style="info" %}
For each event, set the **Unique Event Recording** column to "Use Event ID"
{% endhint %}
{% endstep %}

{% step %}

#### Create a Data Feed

1. Set up a Data Feed to send daily exports to AB Tasty by following the steps described [here](https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/create-feed).
2. Use ABTasty’s SFTP as **destination.**&#x20;
3. Ensure the following columns are included:

* date\_time
* visid\_high
* visid\_low
* visit\_num
* visit\_page\_num
* page\_url
* pagename
* purchaseid
* product\_list
* eVarXX
* eVarXX
* mobile\_id
* event\_list

Save your **Data Feed configuration** and note down the export name.
{% endstep %}

{% step %}

#### Enable dynamic lookups

Contact Adobe support to enable [dynamic lookups](https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/data-feed-contents/dynamic-lookups) on your Data Feed. This will allow mobile device attributes to be included in the exported data.
{% endstep %}

{% step %}

#### Share the configuration details with your TSM

Provide your TSM with the following information:

* The **Data Feed export name**&#x20;
* Both eVar names: <kbd>recommendation\_id</kbd> and <kbd>recommendation\_item\_ids</kbd>&#x20;
* All three event IDs: <kbd>recommendation\_show</kbd> , <kbd>recommendation\_add\_to\_cart</kbd> and  <kbd>recommendation\_go\_to\_page</kbd>

{% endstep %}
{% endstepper %}


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