# How to track performances
Once you’ve created your first recommendations, you can monitor their performance in the Report Tab, accessible from the left-hand menu. This section provides in-depth analytics to help you evaluate and optimise your recommendations.
## Step 1: Select Recommendations to Monitor
* **Choose a Recommendation:** Use the dropdown menu at the top of the page to select the recommendation you want to monitor.
* **Set Monitoring Parameters:** Select the monitoring period and the device (desktop, mobile, etc.).
* **Compare Recommendations:** Use the ‘Start Comparing’ button to analyse and compare the performance of two recommendations side by side.
## Step 2: Overview of Key Metrics
The first section of the report provides three main pieces of information:
* **Number of Users:** Total users exposed to or interacting with the recommendation.
* **Weight in Revenue:** The contribution of the recommendation to overall revenue.
* **Revenue per User:** Average revenue generated per user exposed to the recommendation.
## Step 3: Performance Graph
This graph provides a visual representation of the recommendation's performance over the selected period.
### Data Displayed:
* **Actual Numbers:** Performance metrics for the selected period.
* **Previous Period Numbers:** Performance metrics for the same timeframe in the prior period.
### Customise Metrics:
Use the dropdown menu at the top-right of the graph to select the metric you wish to track.
### Available Metrics:
* Number of Impressions
* Number of Clicks
* Number of Closures
* Click-Through Rate (CTR) (%)
* Close Rate (%)
## Step 4: Metrics by Segment
Below the performance graph, you’ll find detailed metrics segmented by user groups:
* **Visitors**: All website visitors.
* **Exposed Visitors:** Visitors who were exposed to the recommendation.
* **Users:** Visitors who interacted with the recommendation.
For each segment, the following data is provided:
* **Revenue:** Total revenue generated.
* **Revenue per User:** Average revenue per user.
* **Transactions:** Number of transactions resulting from recommendations.
* **Transaction Rate:** Conversion rate for transactions.
* **Average Basket:** Average value of a user’s cart.
* **Sales Index:** An index showing sales trends.
* **Sales Index (SKU):** Sales trends based on individual product SKUs.
## Step 5: Engagement Metrics
In the final section, you can track the engagement generated by the recommendation. The following data is available:
* **Number of Impressions:** Total times the recommendation was displayed.
* **Number of Clicks:** Total clicks on the recommendation.
* **Visits to Product Pages:** Number of product page visits initiated from the recommendation.
* **Products Added to Basket:** Number of recommended products added to carts.
* **Number of Closures:** Total times users dismissed or closed the recommendation.
## Final Notes
* The Report Tab provides a comprehensive overview of recommendation performance, helping you identify strengths and areas for improvement.
* Use the comparison feature to test different strategies and optimise your recommendations.
* For additional support, consult the platform documentation or contact your Customer Success Manager (CSM).
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