# Overview data

To assess the effectiveness of your recommendations, three key metrics provide valuable insights:

## User Rate <a href="#h_01jdmhc6fc2wp5fj7jrk7f8axv" id="h_01jdmhc6fc2wp5fj7jrk7f8axv"></a>

The User Rate reflects the proportion of visitors who interact with at least one recommendation.

**How it’s calculated:** It is expressed as the percentage of visitors who click on a recommendation out of the total number of website visitors.\
**Why it matters:** A high User Rate indicates that your recommendations are relevant and engaging for your audience.

## Weight in Revenue <a href="#h_01jdmhbxcgtc64tcvbfsadc8me" id="h_01jdmhbxcgtc64tcvbfsadc8me"></a>

The Weight in Revenue metric highlights the contribution of recommendations to your total revenue.

**How it’s calculated:** It measures the portion of overall income that can be directly attributed to sales driven by recommendations.\
**Why it matters:** This metric helps you understand the financial impact of recommendations on your business, demonstrating their value in generating income.

## Revenue/User Impact <a href="#h_01jdmhce73mr649dtnq8g8y23n" id="h_01jdmhce73mr649dtnq8g8y23n"></a>

The Revenue/User Impact evaluates the incremental sales generated per user through recommendations.

**How it’s calculated:** It represents the increase in revenue attributable to recommendations for each user who interacts with them.\
**Why it matters:** This metric provides insights into the average revenue boost driven by recommendations, helping to assess their effectiveness in driving sales growth.

## ![](/files/9jLmoHvuZlIiFMOap1dN) <a href="#h_01jdkwws1msy5d6mhexxhjpq71" id="h_01jdkwws1msy5d6mhexxhjpq71"></a>


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