> For the complete documentation index, see [llms.txt](https://docs.abtasty.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.abtasty.com/recommendations-and-merchandising_deprecated/recos-and-merch-analytics/overview-data.md).
# Overview data
To assess the effectiveness of your recommendations, three key metrics provide valuable insights:
## User Rate
The User Rate reflects the proportion of visitors who interact with at least one recommendation.
**How it’s calculated:** It is expressed as the percentage of visitors who click on a recommendation out of the total number of website visitors.\
**Why it matters:** A high User Rate indicates that your recommendations are relevant and engaging for your audience.
## Weight in Revenue
The Weight in Revenue metric highlights the contribution of recommendations to your total revenue.
**How it’s calculated:** It measures the portion of overall income that can be directly attributed to sales driven by recommendations.\
**Why it matters:** This metric helps you understand the financial impact of recommendations on your business, demonstrating their value in generating income.
## Revenue/User Impact
The Revenue/User Impact evaluates the incremental sales generated per user through recommendations.
**How it’s calculated:** It represents the increase in revenue attributable to recommendations for each user who interacts with them.\
**Why it matters:** This metric provides insights into the average revenue boost driven by recommendations, helping to assess their effectiveness in driving sales growth.
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