Data Explorer - List of Metrics and Dimensions

The Data Explorer enables you to filter your request using Metrics and Dimensions.

Metrics

Here is the list of all Metrics available:

Metric name

Description

General (common)

Visitors count

Number of unique visitors

New visitors count

Number of unique new visitors

Revisit rate

Proportion of returning visitors versus all visitors

Revisits count

Number of returning visitors

Bounce rate

Proportion of bounces versus total sessions count

Bounces count

Number of bounces

Session (common)

Sessions count

Number of sessions count

New sessions count

Number of first-time sessions

New sessions percentage

Proportion of first-time sessions versus all sessions

Average sessions count per user

Mean number of sessions per unique visitor

Average session duration

Mean time spent per session

Total sessions duration

Total time spent across all sessions

Hit (common)

Hits count

Total number of hits received

Hit > Pageview tracker

Pageviews count

Total number of page loads

Pageview visitors count

Number of unique visitors that triggered a pageview

Average pageviews per user

Mean number of pageviews per visitor

Average pageviews per session

Mean number of pageviews per session

Pageview user conversion rate

Proportion of users who viewed at least one page. By filtering this metric on a specific pageview property, you can get a pageview ratio on your whole user base.

Pageview session conversion rate

Proportion of sessions with at least one pageview. By filtering this metric on a specific pageview property, you can get a pageview ratio on your sessions.

Pageview hostnames list

Collection of hostnames where pages were viewed

Hit > Action tracker (Event)

Action tracker events count

Total number of hits received via an action tracker

Unique action tracker events count

Number of unique hits received via an action tracker

Action user conversion rate

Proportion of users with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your users.

Action session conversion rate

Proportion of sessions with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your sessions.

Hit > Transaction tracker

Transactions count

Total number of completed transactions

Unique transactions count

Number of unique transactions

Average product price

Mean product price per transaction

Average product quantity

Mean product quantity per transaction

Average revenue per user

Mean revenue generated per visitor

Average revenue per transaction

Mean revenue generated per transaction

Transaction shipping total

Total shipping costs

Transaction tax total

Total tax amount

Transaction revenue total

Total revenue from all transactions

Transaction revenues list

Collection of all transaction revenues

Transaction rate per user

Proportion of transactions versus visitors count

Transaction user conversion rate

Proportion of users who completed at least one transaction

Transaction session conversion rate

Proportion of sessions with a transaction

Hit > Item

Total items revenue

Total revenue from all items

Average item revenue per purchase

Mean revenue per item purchased

Purchased item count

Total number of items purchased

Unique purchased item count

Number of unique items purchased. This metric counts how many different product types were purchased across transactions, regardless of the quantity of each item in those transactions. Example: - Transaction A: 3 spoons, 3 forks - Transaction B: 3 spoons, 3 forks Without any dimension, the result would be 4 because: - Transaction A: 2 different product types - Transaction B: 2 different product types Total = 2 + 2 = 4

Average item count per purchase

Mean number of items per purchase

Hit > NPS

NPS answers count

Total number of NPS survey responses

NPS average score

Mean NPS score

Hit > Screenview

Screenview count

Total number of screen views

Screenview visitor count

Number of unique screen views

Screenview user conversion rate

Proportion of users who viewed at least one screen

Screenview session conversion rate

Proportion of sessions with at least one screen view

User information (Common)

Cities list

Collection of visitor cities

Regions list

Collection of visitor regions

Countries list

Collection of visitor countries

General advanced (Common)

Variation statistics

Statistical data about test variations. It's a list showing how many times each variation appeared in the campaign's history, formatted as: <variation_id_1>, <number_of_appearances_1>, <variation_id_2>, <number_of_appearances_2>, ...

Last processed session time

Timestamp of most recent processed session

Dimensions

Here is the list of all Dimensions available:

Dimension name

Description

General (common)

Campaign Id

Unique id of a campaign. A single hit can be related to multiple campaigns at the same time. For the "Campaign Id" dimension, each campaign id seen by the user since the beginning of the session when they triggered the hit will be returned.

Variation Id

Unique id of a campaign variation. A single hit can be related to multiple campaign variations at the same time as multiple campaigns can be related to a same hit. For the "Variation Id" dimension, each campaign variation id seen by the user since the beginning of the session when they triggered the hit will be returned.

Country (Iso Code)

The country of the user based on network geolocation.

Is new visitor

Boolean indicating if the user is a new visitor or not.

Period (common)

Year

The year in YYYY format

Month

The month in MM format (between 1 and 12)

Week

The week in ww format (between 0 and 53)

Date (per day)

The day date in YYYY-MM-DD format

Hour

The hour in unix seconds

Device information (common)

Device Category

The device category between 3 categories : Mobile Phone, Desktop & Tablet

Browser

The browser name in lowercase

Browser Version

The browser version number. It should be combined with "Browser" dimension to return comprehensive data combining browser name and version.

Operating System

The OS (operating system) of the user, can be Windows, MacOS, Linux, Android...

Hit (common)

Hit Id

Unique identifier of a hit.

Hit timestamp

Exact time when the hit occurred in unix timestamp format

Hit type

The type of hit (pageview, action tracker event, transaction, etc.)

Hit Is first in session

Boolean indicating if this is the first hit of a session

Hit Reference campaign Id

Campaign Id explicitely associated with the hit. You should use the dimension "Hit Reference campaign Id" if you only want hits that are exclusive to a specific campaign id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign).

Hit Reference campaign Id with fallback

Campaign Id explicitely associated with the hit fallbacked by regular "Campaign Id" dimension if missing. You should use the dimension "Hit Reference campaign Id with fallback" if you want the strictness of "Hit Reference campaign Id" while providing a fallback for non exlcusive trackers based on the flexibility of "Campaign Id" dimension.

Hit Reference variation Id

Campaign variation Id explicitely associated with the hit. You should use the dimension "Hit Reference variation Id" if you only want hits that are exclusive to a specific campaign variation id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign).

Hit > Pageview tracker

Page URL

Complete URL of the page where the pageview hit occurred.

Page Title

Title of the page as defined in the HTML <title> tag

Page Path

URL path component excluding domain and query parameters

Page Path Level1

First level of the URL path hierarchy

Page Path Level2

Second level of the URL path hierarchy

Page Path Level3

Third level of the URL path hierarchy

Page Path Level4

Fourth level of the URL path hierarchy

Next Page Path

Path of the next pageview hit in the session

Hit > Action tracker (Event)

Action tracker type (ec)

Action tracker event category classification (should be "Action Tracker"). See developer documentation for more information.

Action tracker event type

Action tracker event type (ex: Click)

Action tracker name (ea)

Name of the action tracker for this hit. See developer documentation for more information.

Event Label (el)

Label of this action tracker hit. See developer documentation for more information.

Event Value (ev)

Value of this action tracker hit. See developer documentation for more information.

Hit > Transaction tracker

Transaction Currency

Currency code used for the transaction

Transaction Affiliation

Affiliation name

Transaction Coupon

Coupon code applied to the transaction

Transaction Payment method

Method of payment used

Transaction Shipping method

Method of shipping selected

Transaction Shipping cost

Shipping cost in original currency

Transaction Shipping cost (Local currency)

Shipping cost converted to local currency

Transaction Item count

Number of items in the transaction

Transaction Revenue

Total revenue in original currency

Transaction Revenue (Local currency)

Total revenue converted to local currency

Transaction Tax

Tax amount in original currency

Transaction Tax (Local currency)

Tax amount converted to local currency

Transaction Id

Unique identifier of a transaction

Hit > Item

Item Name

Name of the product/item

Item Category

Category classification of the item

Item Sku

Stock keeping unit (SKU) identifier

Item Currency

Currency code for the item price

Item Quantity

Quantity of items purchased

Item Revenue

Revenue from the item in original currency

Item Revenue (Local currency)

Revenue from the item converted to local currency

Item Transaction Id

Associated transaction unique identifier

Hit > NPS

NPS Score

Numerical score given in NPS survey

NPS Feedback

Text feedback provided with NPS response

Hit > Screenview

Screenview App Info Name

Name of the application (appInfo.name)

Screenview App Info Version

Version number of the application (appInfo.version)

Screenview App Info Id

Unique identifier for the application (appInfo.id)

Screenview Installer Id

Identifier of the app installer (appInfo.installerId)

Screenview App Name

Name of the application (appInfo.appName)

Screenview App Version

Version number of the application (appInfo.appVersion)

Screenview App Id

Unique identifier for the application (appInfo.appId)

Screenview App Installer Id

Identifier of the app installer (appInfo.appInstallerId)

Screenview Screen Name

Name of the current screen

Screenview Landing Screen Name

Name of the first screen viewed

Screenview Exit Screen Name

Name of the last screen viewed

Screenview Screen Depth

Depth of the current screen in the hierarchy

Custom (common)

Custom variable index

Index number of the custom variable

Custom variable name

Name of the custom variable

Custom variable value

Value of the custom variable

General advanced (common)

Customer Id

Unique identifier of a customer

Full Visitor Id

Unique identifier of a visitor

Session Id

Unique identifier of a session

Is Qa

Boolean indicating if the hit is from QA testing

Is Bot

Boolean indicating if the hit is from a bot

Is App

Boolean indicating if the hit is from a mobile app

Is In App Webview

Boolean indicating if the hit is from an in-app browser

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