Data Explorer - List of Metrics and Dimensions

The Data Explorer enables you to filter your request using Metrics and Dimensions.

Metrics

Here is the list of all Metrics available:

Metric name	Description
General (common)
Visitors count	Number of unique visitors
New visitors count	Number of unique new visitors
Revisit rate	Proportion of returning visitors versus all visitors
Revisits count	Number of returning visitors
Bounce rate	Proportion of bounces versus total sessions count
Bounces count	Number of bounces
Session (common)
Sessions count	Number of sessions count
New sessions count	Number of first-time sessions
New sessions percentage	Proportion of first-time sessions versus all sessions
Average sessions count per user	Mean number of sessions per unique visitor
Average session duration	Mean time spent per session
Total sessions duration	Total time spent across all sessions
Hit (common)
Hits count	Total number of hits received
Hit > Pageview tracker
Pageviews count	Total number of page loads
Pageview visitors count	Number of unique visitors that triggered a pageview
Average pageviews per user	Mean number of pageviews per visitor
Average pageviews per session	Mean number of pageviews per session
Pageview user conversion rate	Proportion of users who viewed at least one page. By filtering this metric on a specific pageview property, you can get a pageview ratio on your whole user base.
Pageview session conversion rate	Proportion of sessions with at least one pageview. By filtering this metric on a specific pageview property, you can get a pageview ratio on your sessions.
Pageview hostnames list	Collection of hostnames where pages were viewed
Hit > Action tracker (Event)
Action tracker events count	Total number of hits received via an action tracker
Unique action tracker events count	Number of unique hits received via an action tracker
Action user conversion rate	Proportion of users with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your users.
Action session conversion rate	Proportion of sessions with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your sessions.
Hit > Transaction tracker
Transactions count	Total number of completed transactions
Unique transactions count	Number of unique transactions
Average product price	Mean product price per transaction
Average product quantity	Mean product quantity per transaction
Average revenue per user	Mean revenue generated per visitor
Average revenue per transaction	Mean revenue generated per transaction
Transaction shipping total	Total shipping costs
Transaction tax total	Total tax amount
Transaction revenue total	Total revenue from all transactions
Transaction revenues list	Collection of all transaction revenues
Transaction rate per user	Proportion of transactions versus visitors count
Transaction user conversion rate	Proportion of users who completed at least one transaction
Transaction session conversion rate	Proportion of sessions with a transaction
Hit > Item
Total items revenue	Total revenue from all items
Average item revenue per purchase	Mean revenue per item purchased
Purchased item count	Total number of items purchased
Unique purchased item count	Number of unique items purchased. This metric counts how many different product types were purchased across transactions, regardless of the quantity of each item in those transactions. Example: - Transaction A: 3 spoons, 3 forks - Transaction B: 3 spoons, 3 forks Without any dimension, the result would be 4 because: - Transaction A: 2 different product types - Transaction B: 2 different product types Total = 2 + 2 = 4
Average item count per purchase	Mean number of items per purchase
Hit > NPS
NPS answers count	Total number of NPS survey responses
NPS average score	Mean NPS score
Hit > Screenview
Screenview count	Total number of screen views
Screenview visitor count	Number of unique screen views
Screenview user conversion rate	Proportion of users who viewed at least one screen
Screenview session conversion rate	Proportion of sessions with at least one screen view
User information (Common)
Cities list	Collection of visitor cities
Regions list	Collection of visitor regions
Countries list	Collection of visitor countries
General advanced (Common)
Variation statistics	Statistical data about test variations. It's a list showing how many times each variation appeared in the campaign's history, formatted as: <variation_id_1>, <number_of_appearances_1>, <variation_id_2>, <number_of_appearances_2>, ...
Last processed session time	Timestamp of most recent processed session

Dimensions

Here is the list of all Dimensions available:

Dimension name	Description
General (common)
Campaign Id	Unique id of a campaign. A single hit can be related to multiple campaigns at the same time. For the "Campaign Id" dimension, each campaign id seen by the user since the beginning of the session when they triggered the hit will be returned.
Variation Id	Unique id of a campaign variation. A single hit can be related to multiple campaign variations at the same time as multiple campaigns can be related to a same hit. For the "Variation Id" dimension, each campaign variation id seen by the user since the beginning of the session when they triggered the hit will be returned.
Country (Iso Code)	The country of the user based on network geolocation.
Is new visitor	Boolean indicating if the user is a new visitor or not.
Period (common)
Year	The year in YYYY format
Month	The month in MM format (between 1 and 12)
Week	The week in ww format (between 0 and 53)
Date (per day)	The day date in YYYY-MM-DD format
Hour	The hour in unix seconds
Device information (common)
Device Category	The device category between 3 categories : Mobile Phone, Desktop & Tablet
Browser	The browser name in lowercase
Browser Version	The browser version number. It should be combined with "Browser" dimension to return comprehensive data combining browser name and version.
Operating System	The OS (operating system) of the user, can be Windows, MacOS, Linux, Android...
Hit (common)
Hit Id	Unique identifier of a hit.
Hit timestamp	Exact time when the hit occurred in unix timestamp format
Hit type	The type of hit (pageview, action tracker event, transaction, etc.)
Hit Is first in session	Boolean indicating if this is the first hit of a session
Hit Reference campaign Id	Campaign Id explicitely associated with the hit. You should use the dimension "Hit Reference campaign Id" if you only want hits that are exclusive to a specific campaign id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign).
Hit Reference campaign Id with fallback	Campaign Id explicitely associated with the hit fallbacked by regular "Campaign Id" dimension if missing. You should use the dimension "Hit Reference campaign Id with fallback" if you want the strictness of "Hit Reference campaign Id" while providing a fallback for non exlcusive trackers based on the flexibility of "Campaign Id" dimension.
Hit Reference variation Id	Campaign variation Id explicitely associated with the hit. You should use the dimension "Hit Reference variation Id" if you only want hits that are exclusive to a specific campaign variation id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign).
Hit > Pageview tracker
Page URL	Complete URL of the page where the pageview hit occurred.
Page Title	Title of the page as defined in the HTML <title> tag
Page Path	URL path component excluding domain and query parameters
Page Path Level1	First level of the URL path hierarchy
Page Path Level2	Second level of the URL path hierarchy
Page Path Level3	Third level of the URL path hierarchy
Page Path Level4	Fourth level of the URL path hierarchy
Next Page Path	Path of the next pageview hit in the session
Hit > Action tracker (Event)
Action tracker type (ec)	Action tracker event category classification (should be "Action Tracker"). See developer documentation for more information.
Action tracker event type	Action tracker event type (ex: Click)
Action tracker name (ea)	Name of the action tracker for this hit. See developer documentation for more information.
Event Label (el)	Label of this action tracker hit. See developer documentation for more information.
Event Value (ev)	Value of this action tracker hit. See developer documentation for more information.
Hit > Transaction tracker
Transaction Currency	Currency code used for the transaction
Transaction Affiliation	Affiliation name
Transaction Coupon	Coupon code applied to the transaction
Transaction Payment method	Method of payment used
Transaction Shipping method	Method of shipping selected
Transaction Shipping cost	Shipping cost in original currency
Transaction Shipping cost (Local currency)	Shipping cost converted to local currency
Transaction Item count	Number of items in the transaction
Transaction Revenue	Total revenue in original currency
Transaction Revenue (Local currency)	Total revenue converted to local currency
Transaction Tax	Tax amount in original currency
Transaction Tax (Local currency)	Tax amount converted to local currency
Transaction Id	Unique identifier of a transaction
Hit > Item
Item Name	Name of the product/item
Item Category	Category classification of the item
Item Sku	Stock keeping unit (SKU) identifier
Item Currency	Currency code for the item price
Item Quantity	Quantity of items purchased
Item Revenue	Revenue from the item in original currency
Item Revenue (Local currency)	Revenue from the item converted to local currency
Item Transaction Id	Associated transaction unique identifier
Hit > NPS
NPS Score	Numerical score given in NPS survey
NPS Feedback	Text feedback provided with NPS response
Hit > Screenview
Screenview App Info Name	Name of the application (appInfo.name)
Screenview App Info Version	Version number of the application (appInfo.version)
Screenview App Info Id	Unique identifier for the application (appInfo.id)
Screenview Installer Id	Identifier of the app installer (appInfo.installerId)
Screenview App Name	Name of the application (appInfo.appName)
Screenview App Version	Version number of the application (appInfo.appVersion)
Screenview App Id	Unique identifier for the application (appInfo.appId)
Screenview App Installer Id	Identifier of the app installer (appInfo.appInstallerId)
Screenview Screen Name	Name of the current screen
Screenview Landing Screen Name	Name of the first screen viewed
Screenview Exit Screen Name	Name of the last screen viewed
Screenview Screen Depth	Depth of the current screen in the hierarchy
Custom (common)
Custom variable index	Index number of the custom variable
Custom variable name	Name of the custom variable
Custom variable value	Value of the custom variable
General advanced (common)
Customer Id	Unique identifier of a customer
Full Visitor Id	Unique identifier of a visitor
Session Id	Unique identifier of a session
Is Qa	Boolean indicating if the hit is from QA testing
Is Bot	Boolean indicating if the hit is from a bot
Is App	Boolean indicating if the hit is from a mobile app
Is In App Webview	Boolean indicating if the hit is from an in-app browser