# Data Explorer - List of Metrics and Dimensions
The Data Explorer enables you to filter your request using Metrics and Dimensions.
## Metrics
Here is the list of all Metrics available:
| **Metric name** | **Description** |
| ----------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **General (common)** | |
| Visitors count | Number of unique visitors |
| New visitors count | Number of unique new visitors |
| Revisit rate | Proportion of returning visitors versus all visitors |
| Revisits count | Number of returning visitors |
| Bounce rate | Proportion of bounces versus total sessions count |
| Bounces count | Number of bounces |
| **Session (common)** | |
| Sessions count | Number of sessions count |
| New sessions count | Number of first-time sessions |
| New sessions percentage | Proportion of first-time sessions versus all sessions |
| Average sessions count per user | Mean number of sessions per unique visitor |
| Average session duration | Mean time spent per session |
| Total sessions duration | Total time spent across all sessions |
| **Hit (common)** | |
| Hits count | Total number of hits received |
| **Hit > Pageview tracker** | |
| Pageviews count | Total number of page loads |
| Pageview visitors count | Number of unique visitors that triggered a pageview |
| Average pageviews per user | Mean number of pageviews per visitor |
| Average pageviews per session | Mean number of pageviews per session |
| Pageview user conversion rate | Proportion of users who viewed at least one page. By filtering this metric on a specific pageview property, you can get a pageview ratio on your whole user base. |
| Pageview session conversion rate | Proportion of sessions with at least one pageview. By filtering this metric on a specific pageview property, you can get a pageview ratio on your sessions. |
| Pageview hostnames list | Collection of hostnames where pages were viewed |
| **Hit > Action tracker (Event)** | |
| Action tracker events count | Total number of hits received via an action tracker |
| Unique action tracker events count | Number of unique hits received via an action tracker |
| Action user conversion rate | Proportion of users with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your users. |
| Action session conversion rate | Proportion of sessions with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your sessions. |
| **Hit > Transaction tracker** | |
| Transactions count | Total number of completed transactions |
| Unique transactions count | Number of unique transactions |
| Average product price | Mean product price per transaction |
| Average product quantity | Mean product quantity per transaction |
| Average revenue per user | Mean revenue generated per visitor |
| Average revenue per transaction | Mean revenue generated per transaction |
| Transaction shipping total | Total shipping costs |
| Transaction tax total | Total tax amount |
| Transaction revenue total | Total revenue from all transactions |
| Transaction revenues list | Collection of all transaction revenues |
| Transaction rate per user | Proportion of transactions versus visitors count |
| Transaction user conversion rate | Proportion of users who completed at least one transaction |
| Transaction session conversion rate | Proportion of sessions with a transaction |
| **Hit > Item** | |
| Total items revenue | Total revenue from all items |
| Average item revenue per purchase | Mean revenue per item purchased |
| Purchased item count | Total number of items purchased |
| Unique purchased item count | Number of unique items purchased. This metric counts how many different product types were purchased across transactions, regardless of the quantity of each item in those transactions.
Example:
- Transaction A: 3 spoons, 3 forks
- Transaction B: 3 spoons, 3 forks
Without any dimension, the result would be 4 because:
- Transaction A: 2 different product types
- Transaction B: 2 different product types
Total = 2 + 2 = 4
|
| Average item count per purchase | Mean number of items per purchase |
| **Hit > NPS** | |
| NPS answers count | Total number of NPS survey responses |
| NPS average score | Mean NPS score |
| **Hit > Screenview** | |
| Screenview count | Total number of screen views |
| Screenview visitor count | Number of unique screen views |
| Screenview user conversion rate | Proportion of users who viewed at least one screen |
| Screenview session conversion rate | Proportion of sessions with at least one screen view |
| **User information (Common)** | |
| Cities list | Collection of visitor cities |
| Regions list | Collection of visitor regions |
| Countries list | Collection of visitor countries |
| **General advanced (Common)** | |
| Variation statistics | Statistical data about test variations. It's a list showing how many times each variation appeared in the campaign's history, formatted as: \, \, \, \, ... |
| Last processed session time | Timestamp of most recent processed session |
## Dimensions
Here is the list of all Dimensions available:
| **Dimension name** | **Description** |
| ------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **General (common)** | |
| Campaign Id | Unique id of a campaign. A single hit can be related to multiple campaigns at the same time. For the "Campaign Id" dimension, each campaign id seen by the user since the beginning of the session when they triggered the hit will be returned. |
| Variation Id | Unique id of a campaign variation. A single hit can be related to multiple campaign variations at the same time as multiple campaigns can be related to a same hit. For the "Variation Id" dimension, each campaign variation id seen by the user since the beginning of the session when they triggered the hit will be returned. |
| Country (Iso Code) | The country of the user based on network geolocation. |
| Is new visitor | Boolean indicating if the user is a new visitor or not. |
| **Period (common)** | |
| Year | The year in YYYY format |
| Month | The month in MM format (between 1 and 12) |
| Week | The week in ww format (between 0 and 53) |
| Date (per day) | The day date in YYYY-MM-DD format |
| Hour | The hour in unix seconds |
| **Device information (common)** | |
| Device Category | The device category between 3 categories : Mobile Phone, Desktop & Tablet |
| Browser | The browser name in lowercase |
| Browser Version | The browser version number. It should be combined with "Browser" dimension to return comprehensive data combining browser name and version. |
| Operating System | The OS (operating system) of the user, can be Windows, MacOS, Linux, Android... |
| **Hit (common)** | |
| Hit Id | Unique identifier of a hit. |
| Hit timestamp | Exact time when the hit occurred in unix timestamp format |
| Hit type | The type of hit (pageview, action tracker event, transaction, etc.) |
| Hit Is first in session | Boolean indicating if this is the first hit of a session |
| Hit Reference campaign Id | Campaign Id explicitely associated with the hit. You should use the dimension "Hit Reference campaign Id" if you only want hits that are exclusive to a specific campaign id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign). |
| Hit Reference campaign Id with fallback | Campaign Id explicitely associated with the hit fallbacked by regular "Campaign Id" dimension if missing. You should use the dimension "Hit Reference campaign Id with fallback" if you want the strictness of "Hit Reference campaign Id" while providing a fallback for non exlcusive trackers based on the flexibility of "Campaign Id" dimension. |
| Hit Reference variation Id | Campaign variation Id explicitely associated with the hit. You should use the dimension "Hit Reference variation Id" if you only want hits that are exclusive to a specific campaign variation id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign). |
| **Hit > Pageview tracker** | |
| Page URL | Complete URL of the page where the pageview hit occurred. |
| Page Title | Title of the page as defined in the HTML \ tag |
| Page Path | URL path component excluding domain and query parameters |
| Page Path Level1 | First level of the URL path hierarchy |
| Page Path Level2 | Second level of the URL path hierarchy |
| Page Path Level3 | Third level of the URL path hierarchy |
| Page Path Level4 | Fourth level of the URL path hierarchy |
| Next Page Path | Path of the next pageview hit in the session |
| **Hit > Action tracker (Event)** | |
| Action tracker type (ec) | Action tracker event category classification (should be "Action Tracker"). See [developer documentation](https://developers.abtasty.com/docs/data/universal-collect/uc-hits#event-category-) for more information. |
| Action tracker event type | Action tracker event type (ex: Click) |
| Action tracker name (ea) | Name of the action tracker for this hit. See [developer documentation](https://developers.abtasty.com/docs/data/universal-collect/uc-hits#event-action-) for more information. |
| Event Label (el) | Label of this action tracker hit. See [developer documentation](https://developers.abtasty.com/docs/data/universal-collect/uc-hits#event-label-) for more information. |
| Event Value (ev) | Value of this action tracker hit. See [developer documentation](https://developers.abtasty.com/docs/data/universal-collect/uc-hits#event-value-) for more information. |
| **Hit > Transaction tracker** | |
| Transaction Currency | Currency code used for the transaction |
| Transaction Affiliation | Affiliation name |
| Transaction Coupon | Coupon code applied to the transaction |
| Transaction Payment method | Method of payment used |
| Transaction Shipping method | Method of shipping selected |
| Transaction Shipping cost | Shipping cost in original currency |
| Transaction Shipping cost (Local currency) | Shipping cost converted to local currency |
| Transaction Item count | Number of items in the transaction |
| Transaction Revenue | Total revenue in original currency |
| Transaction Revenue (Local currency) | Total revenue converted to local currency |
| Transaction Tax | Tax amount in original currency |
| Transaction Tax (Local currency) | Tax amount converted to local currency |
| Transaction Id | Unique identifier of a transaction |
| **Hit > Item** | |
| Item Name | Name of the product/item |
| Item Category | Category classification of the item |
| Item Sku | Stock keeping unit (SKU) identifier |
| Item Currency | Currency code for the item price |
| Item Quantity | Quantity of items purchased |
| Item Revenue | Revenue from the item in original currency |
| Item Revenue (Local currency) | Revenue from the item converted to local currency |
| Item Transaction Id | Associated transaction unique identifier |
| **Hit > NPS** | |
| NPS Score | Numerical score given in NPS survey |
| NPS Feedback | Text feedback provided with NPS response |
| **Hit > Screenview** | |
| Screenview App Info Name | Name of the application (appInfo.name) |
| Screenview App Info Version | Version number of the application (appInfo.version) |
| Screenview App Info Id | Unique identifier for the application (appInfo.id) |
| Screenview Installer Id | Identifier of the app installer (appInfo.installerId) |
| Screenview App Name | Name of the application (appInfo.appName) |
| Screenview App Version | Version number of the application (appInfo.appVersion) |
| Screenview App Id | Unique identifier for the application (appInfo.appId) |
| Screenview App Installer Id | Identifier of the app installer (appInfo.appInstallerId) |
| Screenview Screen Name | Name of the current screen |
| Screenview Landing Screen Name | Name of the first screen viewed |
| Screenview Exit Screen Name | Name of the last screen viewed |
| Screenview Screen Depth | Depth of the current screen in the hierarchy |
| **Custom (common)** | |
| Custom variable index | Index number of the custom variable |
| Custom variable name | Name of the custom variable |
| Custom variable value | Value of the custom variable |
| **General advanced (common)** | |
| Customer Id | Unique identifier of a customer |
| Full Visitor Id | Unique identifier of a visitor |
| Session Id | Unique identifier of a session |
| Is Qa | Boolean indicating if the hit is from QA testing |
| Is Bot | Boolean indicating if the hit is from a bot |
| Is App | Boolean indicating if the hit is from a mobile app |
| Is In App Webview | Boolean indicating if the hit is from an in-app browser |
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