Reporting

AB Tasty's reporting system offers insights into campaign performance by specific goals. It visually presents campaign results, utilizing various data representations and color codes to highlight the top-performing variations and help you make data driven decisions to boost your impact.

• Key Features and Functionality:

  • Confidence Intervals and Winning Chance: Utilizes Bayesian statistics for more reliable analysis.

  • Real-Time Reporting: Provides up-to-the-minute insights and data.

  • Audience Comparison: Offers a double-filtered view for specific audience analysis.

  • Detailed Filtering Options: Includes filters by device, geolocation, browser, and user type (new vs. returning) to assess campaign success and trends.

  • Data Representation: Uses various forms and color coding to easily identify the best-performing variations.

  • Clear Visualization: Campaign results are displayed clearly for straightforward interpretation.

  • Goal-Based Performance Analysis: Allows users to analyze campaign performance