# Understand the statistics behind your Reports

- [Statistics for the reporting](/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/statistics-for-the-reporting.md)
- [Statistical metrics](/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/statistical-metrics.md)
- [Avoiding Pitfalls in AOV Analysis for Conversion Rate optimization](/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/avoiding-pitfalls-in-aov-analysis-for-conversion-rate-optimization.md)
- [Conversion mechanisms & concepts](/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/conversion-mechanisms--concepts.md)
- [Reporting Readiness](/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/reporting-readiness.md)