# How to create a campaign

AB Tasty enables you to create several types of campaign according to the hypothesis you want to test:

#### Tests/ Experimentations: <a href="#h_01j9p1159sahjfpqmtvs3972xn" id="h_01j9p1159sahjfpqmtvs3972xn"></a>

* [A/A test](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/how-to-create-an-aa-test.md)
* [A/B test](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/how-to-create-an-ab-test.md)
* [Multipage test](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/how-to-create-a-multipage-test.md)
* [Multivariate test](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/how-to-create-a-multivariate-test.md)
* [Patch](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/how-to-create-a-patch--multipage-patch.md)
* [Multipage patch](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/how-to-create-a-patch--multipage-patch.md)

#### Personalizations: <a href="#h_01j9p11dfbnet56jt908ete2tq" id="h_01j9p11dfbnet56jt908ete2tq"></a>

* [Simple personalization](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/personalizations/how-to-create-a-simple-personalization.md)
* [Multipage personalization](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/personalizations/how-to-create-a-multipage-personalization.md)
* [Multiexperience personalization](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/personalizations/how-to-create-a-multi-experience-personalization.md)

You can create a campaign from different locations of the platform.

## With the Create Button of the campaign list <a href="#h_01j9p0b1rqsffs1my1fm89j60d" id="h_01j9p0b1rqsffs1my1fm89j60d"></a>

The main way to create a campaign is from the campaign list page:

1. Go to the [Web Experimentation](https://app2.abtasty.com/experiments) or [Personalization](https://app2.abtasty.com/customizations) page.
2. Hover over the *Create* button.
3. Click on the type of campaign you want to create:\
   You will be redirected to the [Main information step](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-set-up-main-information-step.md).

<img src="/files/Zx9ygFDPcg5ePf9oe0ot" alt="" width="201">

To create a Split Test, you must create an A/B test and activate the *redirection* option in the visual editor.

If you're not sure which type of campaign to choose, you can use our [Virtual Assistant Ally](/web-experimentation-and-personalization/campaign-creation-and-dashboard/types-of-campaigns/choosing-the-right-type-of-campaign-with-ally-our-assistant.md).

## From a library element (widget, segment or trigger) <a href="#h_01j9p4g7sz285beyydtrfhwtvf" id="h_01j9p4g7sz285beyydtrfhwtvf"></a>

### From a widget <a href="#h_01j9p4g7szy3mgvwws084pa6xe" id="h_01j9p4g7szy3mgvwws084pa6xe"></a>

You can create a campaign from a specific widget. In this case, the chosen widget will be added by default in the editor. To do so, apply the following steps:

1. Go to *Library* > *Widgets*.
2. Select the widget from which you want to create a campaign and click *Use*.
3. Select the campaign type and enter a name and URL.
4. Click *Go to the editor*:\
   The URL of the page you specified will display in the visual editor with the widget already added and ready to be configured.

<img src="/files/vZ2zPyTmued58ii3QO9P" alt="" width="375">

You can also create a campaign from a widget preset (*Presets* tab) or from a custom widget (*Your widgets* tab) by following the same procedure.

### From a segment or trigger <a href="#h_01j9p4mjjp8z9afm4tp2ph10cm" id="h_01j9p4mjjp8z9afm4tp2ph10cm"></a>

You can create a campaign from a specific segment (or trigger). In this case, the segment (or trigger) will be automatically selected in the *who* section (or *how* section) of the Targeting step of your campaign. To do so, apply the following step:

1. Go to **Library > Segments** (or *Triggers*).
2. Select the segment/trigger from which you want to create a campaign and click the **+** icon at the end of the line.
3. Select the type of campaign: personalization or test.
4. From the [Main information page](/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-set-up-main-information-step.md), select the campaign type and enter a name and URL.
5. Click **Save**:\
   Your segment/trigger is already added to the targeting step.

## ![](/files/iBzfoOL0iCcyb27i2DPg) <a href="#h_01j9p5gqsfbwzn6cj6breznwhg" id="h_01j9p5gqsfbwzn6cj6breznwhg"></a>

## With the Chrome extension <a href="#h_01j9p0b1rq1475vf91hr4he3w8" id="h_01j9p0b1rq1475vf91hr4he3w8"></a>

AB Tasty has released a Chrome extension to create a campaign directly from your website page.

To download the Chrome extension, please follow this [link](https://chrome.google.com/webstore/detail/ab-tasty/bdiahcebghgckgbgmjhdbecjkedpcidn).

For more information about the AB Tasty Chrome extension, please visit our specific section about the Chrome extension in the[ visual editor guide.](/web-experimentation-and-personalization/editors-and-widget/visual-editor/discovering-the-visual-editor.md)

This option is useful for loading logged pages.

## With the Duplicate option <a href="#h_01j9p0b1rq95zk99dfyc2bbrb6" id="h_01j9p0b1rq95zk99dfyc2bbrb6"></a>

If you want to duplicate an existing campaign and create a new one (and potentially modify some elements of the original test setup), you can use the *Duplicate* option in the campaign list.

<img src="/files/c2amm762IrAVq8BbiW4C" alt="" width="375">

1. Click on the three dots on the right side of the campaign line you want to duplicate.
2. Click on the first option: **Duplicate***.*\
   The duplication modal opens. From here, you can:
   * Modify the account where you want to create your new campaign.
   * Modify the name of your new campaign (otherwise the name will be the same with **(duplicate)** added at the end).

For more information about duplication and transformation use cases, please refer to [this](/web-experimentation-and-personalization/campaign-creation-and-dashboard/campaign-duplication.md) article.


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