Reporting & Performances

AB Tasty provides comprehensive reporting tools to evaluate campaign performance, focusing on goal achievements.

Key features include:

• Visual Campaign Results: Easily interpret campaign outcomes using dynamic data visualizations and color-coded indicators to highlight top-performing variations.

• Performance Center: Monitor the size of the AB Tasty tag with guidelines to optimize performance.

• ROI Dashboard: Get a global snapshot of Conversion Rate Optimization (CRO) activities across accounts, tracking performance, profit, and secured gains over time.

• Data Explorer: Access and analyze detailed hit-level data, retrieve raw data, and create integrations with data warehouses.

• Learnings: Create a library to collect campaign knowledge, including experiment results, insights, and subsequent actions. Get a better understanding of your website and visitor behavior.