Concepts

Recommendations & Merchandising helps you build, test, and operate product strategies powered by rules. A rule is an operation that returns an ordered list of products. Rules can be manual, dynamic, or composed, and you can enrich them with plugins (pin, filters, sort, boost/bury).

What you’ll learn here ?

• How to connect your catalog (CMS) and analytics (“Setting up”).

• How rules work and how to combine them into use cases (best sellers, similar items, cross-sell/upsell, etc.).

• How to control outputs with plugins.

• How to place experiences on key locations of the journey (Homepage, PLP, PDP, Cart/ATC, Confirmation, Email).

• How the data model (Products, Properties/Attributes, Variables) fits together.

Understanding the algorithm

Data used to train Algorithms

Tag reco + tag abtasty + call API