Ideas backlog

The Ideas Backlog is an interface to manage ideas of optimization and experimentation. You will be able to create, update, prioritize ideas and link them to campaigns.

This feature is currently part of an Early Adopters program. Please contact your CSM to benefit from it.

Main interface overview

In the Ideas Backlog page, you will find different elements to help you review your ideas.

Ideas will be presented as rows, each idea row will contain information, from left to right:

• the creator of the idea

• the name of the idea

• the status tag (new, pending, validated)

• tag(s) that can reflect where the idea will be implemented, the topic, etc…

• the prioritization score

You will have possibility to filter, group or search your ideas according to these criteria.

Clicking on a row will open the idea sidepanel for you to view it and update it.

You can create new ideas by clicking on Create idea or by doing some research thanks to our AI Ideas Generator by clicking on Find new ideas.

Creating an idea

Clicking on Create idea button will open a blank sidepanel.

There you will find different fields to complete:

• A Name for your idea

• A Description

• A Hypothesis for potential test

• A Primary KPI on which the idea will act (only a declarative input here)

• A Status tag (new by default)

• Free input tag option that can be used to specify a page, a theme, etc…

After that you have the possibility to prioritize the idea (not mandatory but highly recommended).

Status are now New, Pending, and Validated.

A newly created idea will be set as New. An idea deemed to be discussed will be set as Pending.

If the idea is deemed to be explored with campaign(s), it will be Validated.

Prioritizing an idea

Toggling on the ICE score will display different scales.

Each scale are for a scoring from 1 to 5 a specific indicator:

• Impact (expected effects on results or user experience)

• Confidence (how sure you are it will work)

• Ease (simplicity and speed of implementation)

According to each individual score, a total score will be calculated. The higher the score the more prioritized the idea is.

Linking an idea to campaign(s)

You also have the possibility to link the idea to campaign(s). Indeed, an idea will be implemented by one or multiple campaigns (different changes, iterations, etc…) and it could be useful to keep an eye on them.

To do so, search an existing campaign by its name or id and select it.

You will have the possibility to access their reports directly once they are linked.

Converting an idea to a campaign

If an idea seems interesting enough, the obvious next step will be to act on it with a campaign.

How to do it? Very simple: click on the idea, at the bottom you will have the possibility to Convert the idea into a campaign. Select the campaign type, click on Convert and you will be redirected to the Campaign creation flow.

Updating an idea

For any ideation, changes must be made. You can update your idea anytime by clicking on it and change the different fields and element in it:

• Name

• Description

• Hypothesis

• Primary KPI

• Status

• Tag(s)

• ICE prioritization scores

• Linked campaigns

Only the following elements cannot be modified:

• From

• Created by

• Created on

• Last edited on

Duplicating an idea

In the sidepanel, you will find a 3 dots option where you can choose to duplicate an idea.

Deleting an idea

If an idea is irrelevant or obsolete, as any backlog, you may want to keep it clean. Thus, deleting ideas might be a good option. You can do so, by clicking on the 3 dots option in the sidepanel of any idea.