Ideas backlog

The Ideas Backlog is an interface to manage ideas of optimization and experimentation. You will be able to create, update, prioritize ideas and link them to campaigns.

This feature is currently in its Beta testing phase. During this period, users may experience changes and updates as improvements are made based on feedback. We encourage users to provide input to help us refine and enhance the feature before its official release.

Main interface overview

In the Ideas Backlog page, you will find different elements to help you review your ideas.

Ideas are displayed as rows. Each row contains the following information (from left to right):

• Idea title

• Prioritization scores (ICE)

• Status tags (new, pending, validated)

• Custom tags (implementation, location, topic etc.)

• Owners

• Start and end dates

Filter, group, or search ideas using any of these criteria.

Click a row to open the sidepanel and view or update the idea.

Create new ideas by:

• Clicking Create idea for manual entry

• Clicking on Find new ideas to use the AI Ideas Generator

Creating an idea

Clicking Create idea opens a blank sidepanel with the following fields:

• Name - Idea title

• Description - Detailed explanation

• Hypothesis - What you want to test

• Primary Goal - Impact area (text input only)

• Status - new by default

• Tags - Free-form labels (page, theme, etc.)

• Dates - Start and end dates

• Screenshots - Add up to 2 images

You can then prioritize the idea (optional but recommended).

Status are now New, Pending, and Validated.

A newly created idea will be set as New. An idea in discussion and discovery will be set as Pending.

If the idea is deemed to be explored with campaign(s), it will be Validated.

AI Ideas generation

Use the EVI Ideas Generator to discover new optimization ideas. The tool uses GenAI to generate ideas based on a screenshot and prompt. Suggested ideas can be added directly to your Ideas Backlog.

Importing and exporting Ideas

Import existing ideas from other tools using a CSV file. Map your columns to match the Ideas Backlog fields during import.

50 rows maximum for now.

Supported separators: , ; | tab

You can also choose to export your ideas to other tools.

Prioritizing an idea

Toggle on the ICE score to display scoring scales. Rate each indicator from 1 to 5

• Impact - Expected effects on results or UX

• Confidence - Likelihood of success

• Ease - Implementation simplicity

A total score is calculated based on your ratings. Higher scores = higher priority

Linking an idea to campaigns

Link your idea to one or multiple campaigns. Since ideas are often implemented through multiple campaigns (different variations, iterations, etc.), tracking these connections helps monitor implementation progress.

To do so, search an existing campaign by its name or id and select it.

You can access the campaign reports directly once they are linked.

Converting an idea to a campaign

When an idea is ready for implementation, convert it directly into a campaign.

To convert an idea:

1. Click on the idea to open the sidepanel

2. Select the campaign type

3. Click on Convert

Updating ideas

Update your ideas at any time by clicking on them and modifying any of the following fields:

• Name

• Description

• Hypothesis

• Primary Goal

• Status

• Tag(s)

• Owner

• Start and end dates

• Screenshots

• ICE prioritization scores

• Linked campaigns

Sharing ideas

Click the sharing option in the sidepanel. You have two options:

Copy the idea's URL to share with colleagues who have access to AB Tasty.

Or Generate a .pptx slide for sharing in presentations.

Duplicating ideas

Click the three-dot menu in the sidepanel and select Duplicate to create a copy of the idea.

Deleting ideas

Remove irrelevant or obsolete ideas to keep your backlog clean. Click the three-dot menu in the idea sidepanel and select Delete.