How to track performances
Once you’ve created your first recommendations, you can monitor their performance in the Report Tab, accessible from the left-hand menu. This section provides in-depth analytics to help you evaluate and optimise your recommendations.
Step 1: Select Recommendations to Monitor
Choose a Recommendation: Use the dropdown menu at the top of the page to select the recommendation you want to monitor.
Set Monitoring Parameters: Select the monitoring period and the device (desktop, mobile, etc.).
Compare Recommendations: Use the ‘Start Comparing’ button to analyse and compare the performance of two recommendations side by side.

Step 2: Overview of Key Metrics
The first section of the report provides three main pieces of information:
Number of Users: Total users exposed to or interacting with the recommendation.
Weight in Revenue: The contribution of the recommendation to overall revenue.
Revenue per User: Average revenue generated per user exposed to the recommendation.

Step 3: Performance Graph
This graph provides a visual representation of the recommendation's performance over the selected period.
Data Displayed:
Actual Numbers: Performance metrics for the selected period.
Previous Period Numbers: Performance metrics for the same timeframe in the prior period.

Customise Metrics:
Use the dropdown menu at the top-right of the graph to select the metric you wish to track.
Available Metrics:
Number of Impressions
Number of Clicks
Number of Closures
Click-Through Rate (CTR) (%)
Close Rate (%)
Step 4: Metrics by Segment
Below the performance graph, you’ll find detailed metrics segmented by user groups:
Visitors: All website visitors.
Exposed Visitors: Visitors who were exposed to the recommendation.
Users: Visitors who interacted with the recommendation.
For each segment, the following data is provided:
Revenue: Total revenue generated.
Revenue per User: Average revenue per user.
Transactions: Number of transactions resulting from recommendations.
Transaction Rate: Conversion rate for transactions.
Average Basket: Average value of a user’s cart.
Sales Index: An index showing sales trends.
Sales Index (SKU): Sales trends based on individual product SKUs.

Step 5: Engagement Metrics
In the final section, you can track the engagement generated by the recommendation. The following data is available:
Number of Impressions: Total times the recommendation was displayed.
Number of Clicks: Total clicks on the recommendation.
Visits to Product Pages: Number of product page visits initiated from the recommendation.
Products Added to Basket: Number of recommended products added to carts.
Number of Closures: Total times users dismissed or closed the recommendation.

Final Notes
The Report Tab provides a comprehensive overview of recommendation performance, helping you identify strengths and areas for improvement.
Use the comparison feature to test different strategies and optimise your recommendations.
For additional support, consult the platform documentation or contact your Customer Success Manager (CSM).
Last updated
Was this helpful?