Recos Analytics Event format

Custom Event Name in Analytics Tool:ABTastyRecos

Recos Analytics Event properties

Name

Description

Possibles values

Recos Analytics event actions

R&M Analytics event actions

Comments

action_id

the action that led to sending the event

an action id

show set_experience_audience add_to_cart_items add_to_cart_item go_to_page convert_XXXX

See 'Recos Analytic Events Actions' below to find the list of possible values for action_id

reco_id

the id of the experience concerned by the action

a reco uuid

add_to_cart_items add_to_cart_item go_to_page show close convert_XXXX

item_id

the specific item concerned by the action (like the item added to cart in an “add_to_cart_item” action)

an item_id

add_to_cart_item go_to_page

items_ids

a list of items concerned by the action (like the items shown in a “show” action)

an array of item_id

add_to_cart_items show

go_to_page add_to_cart_item

Recos Analytic Events Actions

action_id

Description

Required proprieties

Optional proprieties

Click action

show

when an experience is shown to the user.

reco_id action_id items_ids

go_to_page

when an item is clicked

reco_id item_id action_id

items_ids

Yes

add_to_cart_item

when an item is added to cart in a recommendation

reco_id item_id action_id

items_ids

Yes

add_to_cart_items

when alls the items recommended are added to cart (like in bundles)

reco_id items_ids action_id

Yes

set_experiment_audience

when an experiment audience is set

action_id

close

when an experience is closed

reco_id

Yes

convert_XXX

when a conversion button is clicked (XXX can be anything)

reco_id action_id

Yes

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