Analytic integrations

Integrating your analytics tool with the AB Tasty Recommendations & Merchandising platform allows you to track and analyse the performance of your campaigns. Follow these steps to complete the integration:

Step 1: Access the Integrations Tab

1. Click on your avatar in the top-right corner of the platform interface.

2. Go to "Settings"

3. Select the ‘Integrations’ tab from the top.

Step 2: Choose Your Analytics Tool

1. On the Integrations page, locate your desired analytics tool:

• Google Analytics 4

• Matomo

• Random Data (for testing purposes).

Click on the ‘Connect’ button below the name of your chosen tool.

Step 3: Complete the Integration Process

1. Follow the on-screen instructions specific to your selected tool to connect it to the platform.

2. For example, you may need to provide API credentials or authorise the platform to access your analytics data.

3. Once the integration is complete, click on the ‘Back to Dashboard’ button in the platform interface.

Step 4: Access Campaign Data

1. After the integration is set up, the ‘Report’ tab will appear in the left-hand menu of the platform.

2. In the ‘Report’ tab, you can: View detailed analytics and performance metrics for your campaigns. Monitor key indicators such as impressions, clicks, conversions, and revenue.

Troubleshooting

Missing Data in the ‘Report’ Tab:

1. Verify that the integration was completed successfully.

2. Ensure all required credentials or permissions were correctly provided during the setup process.

3. If issues persist, contact your Customer Success Manager (CSM) for support.

Testing with Random Data:

If you’re using Random Data for testing, note that this option is for simulation purposes only and does not reflect real campaign performance.